In addition, at 10, Baidu launched a new way of online alliance promotion. Personally, I think so, unless you are a service enterprise, such as plastic surgery and training, so that customers will have a good online alliance effect. If other companies do online alliance, it will increase the cost and bring too many invalid clicks, because the conversion rate is really low.
Regarding the setting of keywords, first choose keywords, generally do not choose industry words. For example, there are several situations: first, network companies go online to find information, search industry words, and find relevant customers; Second, if they are not familiar with this product, they will often watch Baidu. If they don't understand the rules of Baidu search, they generally don't click on Baidu Encyclopedia easily, and the ranking of Encyclopedia is also after promotion, so there is a click fee; Third.
Therefore, it is very important to choose keywords. Before promotion, I suggest you dig deep into the industry and study the key words. It will be very troublesome and take a long time in the early stage, but you won't say so after the effect comes out!
The bosses of many companies have always stressed that the effect of Baidu is getting worse and worse recently, but after listening to some of my analysis just now, will there be some recognition? I hope I can help you!