The School of Economics of Guizhou University of Commerce was established on 20 16, which was formed by integrating superior teachers and administrative staff on the basis of the original Department of Trade and Economics (established on 1992). The School of Economics takes the motto of "Practicing the World by Doing Business" as its motto, and strives to improve the quality of running schools, steadily raise the level of scientific research, serve the local economic and social development for a long time, and contribute to the school's economic development.

There are four majors: marketing (undergraduate), international business (undergraduate), international economy and trade (undergraduate) and marketing (marketing and planning direction) (specialist). Sharpen talents and forge the soul of businessmen. Focusing on the training of advanced applied technical skills, a talent training mode with market demand as the guidance and students' employment competitiveness as the goal has been formed, a scientific curriculum system with post ability as the guidance has been constructed, and the Industry-University-Research joint mode with serving the local economy as its own responsibility has been explored. More than 5,000 graduates have been distributed in the business field in Guizhou.

There are 45 faculty members in the School of Economics, including 3 professors and 7 associate professors/kloc-0. There are 4 teachers with doctoral degrees and 23 teachers with master's degrees. A teaching team with senior professional titles has been established. The School of Economics insists on "improving teaching quality" as the work center, and follows the quality standard of talent training based on "professional character standard and post ability standard" to form a reasonable professional structure to meet the needs of regional economic development and build a teaching and research team with double-qualified teachers as the core.

All majors are constantly exploring the mode of order-based talent training and open cooperation in running schools, which is based on customized training and multi-disciplinary cooperation and serves the leap-forward development of local pillar industries. Great achievements have been made in the innovation of talent training mode and various educational and teaching reforms, and more than 20 practical teaching bases with leading enterprises and listed companies in Guizhou Province as their pillar industries have been built.

Undergraduate major in marketing

Marketing major was founded in 1989, and it is one of the earliest backbone majors in Guizhou Business School. 200 1 the first batch of national demonstration majors was successfully declared. In 2005, he won the third prize of teaching achievement of Guizhou Provincial Department of Education and the provincial-level excellent course in Guizhou Province, and 20 1 1 won the first prize of school professional evaluation. After more than 20 years of development, the marketing major has trained nearly 3,000 students and enrolled 487 undergraduates. The employment rate of graduates over the years has exceeded 99%. The existing teaching team has been tracking the innovative application research of marketing management model of large-scale liquor enterprises in Guizhou, the innovative application research of OTC marketing model of large-scale pharmaceutical enterprises in Guizhou, and the application research of corporate culture management and refined management for a long time, which has made some breakthroughs in the theoretical and empirical research of service marketing management in China manufacturing industry and has certain influence in the professional research and application fields.

The characteristics of the main research direction: the market analysis direction adheres to the characteristics of "going deep into the market, field investigation and finding problems", and the practice link uses in-depth market field investigation to obtain market information, and through in-depth market investigation and research, students' ability to find market operation problems is cultivated; The research direction of sales management adheres to the characteristics of "going deep into the industry, practical operation and solving problems", and the practical link adopts full combat teaching. Improve students' ability to solve practical problems in industrial enterprises by going deep into the industry to carry out market development and sales management practices; The service marketing direction adheres to the characteristics of "going deep into the enterprise, applying planning and solving problems", and the practice link adopts simulation+actual combat teaching. Through in-depth enterprise service marketing project planning and implementation practice activities, improve students' ability to create marketing value for enterprises.

Undergraduate major in international business

The major of international business was founded in 2000, and the undergraduate enrollment was 20 15. At present, there are more than 300 students in school, and the cumulative number of graduates is 1000. Over the years, we have been committed to cultivating applied talents who have good professional ethics and professionalism, master basic knowledge and skills of international trade, understand the current situation of international economic and trade development, be familiar with international trade rules and practices and China's foreign trade policies and regulations, have certain international trade business ability, business negotiation ability, foreign trade correspondence and document processing ability, international freight forwarding ability and import and export customs declaration ability, and are basically qualified for a series of positions in foreign trade industry and related economic and trade work.

Equipped with professional simulation laboratory to effectively promote the progress and development of professional practice courses. Students can give full play to their subjective initiative in practical teaching, truly understand and absorb what they have learned in class, achieve the purpose of combining theory with practice, and lay a good foundation for future work. Through years of teaching exploration and research, we have made good achievements in curriculum construction. In 2007, the school-level excellent course "International Trade Practice" was completed, and the professional course teachers edited and participated in the compilation of a series of professional applicable teaching materials such as "Comprehensive Training Course of International Business", "Operation and Management of Multinational Corporations" and "International Financial Practice".

Undergraduate major in international economy and trade

Approved by the Ministry of Education, the major of international economy and trade began to recruit undergraduates in 20 17. The academic system is 4 years, and the professional attribute is economics. This major pays attention to the combination of domestic trade and foreign trade, marketing and management, focusing on domestic trade and marketing, and attaches importance to the cultivation of students' comprehensive ability. This major mainly trains high-quality compound senior professionals with both ability and political integrity who can adapt to the needs of socialist modernization and engage in practical business work such as trade, marketing and management in industrial and commercial enterprises and the management of commercial departments.

The comprehensive training room for international trade specialty 1 has a relatively professional simulation environment, which provides a relatively perfect professional teaching software/hardware platform for teaching and student training, so that students can fully and deeply understand and master the connotation and practical application of disciplines and specialties. In order to match students' internship positions with their majors, we have signed school-enterprise cooperation agreements with Gui 'an New District, Guiyang Comprehensive Bonded Zone, Uni-President Supermarket (Shanghai) Convenience Co., Ltd., Minghua (Shekou) International Conference Center, China Resources Ole and other enterprises 10 as the internship bases for students majoring in international economy and trade in Guizhou University of Commerce. The corresponding practice base is helpful for students to define their learning objectives and stimulate their learning enthusiasm, so as to improve the comprehensive quality of graduates and better serve the economic development of Guizhou.

Specializing in marketing and planning

Marketing and planning is the only major in the School of Economics that is still recruiting junior college students. This major trains high-tech applied professionals who support the line, principles and policies of the party and the country, meet the needs of China's economic and social development, develop morally, intellectually, physically and aesthetically, master the basic theory of marketing and planning, know the professional knowledge and business planning skills of marketing and planning, have the operational skills required for frontline jobs such as market research, marketing and business planning, and can engage in marketing and planning activities in industrial and commercial enterprises. The main professional courses include business planning practice, market research practice, channel management planning, advertising planning, network marketing planning, promotion planning practice and so on. Graduates have the ability to collect and process information, interpersonal skills, be proficient in using computers, and be able to conduct simple daily conversations and reading in English. At the same time, it also has the ability of product sales and market management in the first-line marketing positions of industrial and commercial enterprises; Have certain business planning and design ability, control ability of business planning scheme implementation, planning ability of advertising activities and handling ability of emergencies.