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After Passat's "A-pillar Gate" incident was exposed, what was the sales volume?
Volkswagen has always been known as "doll design" because the designs of its models are similar, as if they were all from the same designer. However, even with the "doll design", Volkswagen still opened up the market in China and achieved a luxurious record. However, Bao Yan said some time ago, right? Volkswagen Passat conducted a frontal 25% offset crash test, and the poor test results seriously lowered Passat's reputation, resulting in a sharp drop in sales. Although it has recovered after the epidemic, it can only be maintained at about 6.5438+0 million units.

In September 2020, Volkswagen Passat ushered in an upgrade. Because the A-pillar incident has a great influence on the reputation of this car, all major dealers have started the strategy of reducing prices and ensuring quantity. Entry-level models have dropped from 6,543.8+0.86 million to 6,543.8+0.46 million, and all models have a preferential strength of 40,000-60,000 yuan, only keeping the sales volume of 6,543.8+0 million.

In fact, Passat's overall design is very in line with the car purchase concept of domestic consumers, and its appearance is fashionable and atmospheric. The newly designed net is more inclined to the aesthetics of young people. Large-sized aluminum alloy wheels with dazzling LED headlights have become a beautiful landscape with perfect design.

At the same time, Passat's tail box adopts the duckling tail design, which is slightly tilted and full of movement, and the bottom is also equipped with double exhaust, which is more sporty. In terms of size, Passat is also a well-deserved car of the same class, with the length, width and height of 4933× 1836× 1469 mm and the wheelbase of 287 1 mm, respectively, which has strong competitiveness in B-class cars.

Entering the car, Passat's interior also caters to the aesthetics of current consumers. Two large LCD screens with air-conditioning touch panel effectively enhance the sense of science and technology; The electronic gear lever is covered with black decorative board, which is particularly exquisite; At the same time, the center console is decorated with a large area of bright black decorative board, which effectively enhances the sense of grade.

In terms of configuration, Passat comes standard with electronic handbrake, automatic parking, driver and passenger airbags, front side airbags, head air curtain, tire pressure alarm, ABS, EBD, ESP, rear parking radar, sports driving mode, electric sunroof, one-button start, keyless entry in front, leather seats, Bluetooth phones, mobile phone interconnection, car networking, LED headlights, steering assist lights, front LED fog lights and so on. The high-profile models are also equipped with lane departure warning, lane keeping assistance, active safety system, front parking radar, 360-degree panoramic image, full-speed adaptive cruise, panoramic sunroof, electric trunk, 10.2-inch full LCD instrument panel, wireless charging of front mobile phone, leather seats, front dual electric seats, front seat heating/ventilation/massage, rear adjustable passenger seats, rear seat heating and adaptive low and near lights.

In terms of power, Passat is equipped with 1.4T high-power engine and 2.0T high/low-power engine respectively, with maximum horsepower of 150, 186 and 220, and peak torque of 250, 320 and 350 Nm respectively. In terms of transmission, Passat is fully matched with a 7-speed dual-clutch gearbox, and the breaking time is as fast as 7.4 seconds.

I have to say that Passat's appearance, interior, configuration, power and many other aspects are among the best in its class, but this is only superficial, and cutting corners behind the scenes is bound to cause consumer dissatisfaction. After all, paper can't wrap fire. Nowadays, reducing the price and ensuring the quantity has become the consistent marketing means of the public. However, if part of the car purchase discount is included in the cost of building a car, isn't it possible to avoid the A-pillar door incident with better materials? Readers, do you have anything to say when you see this?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.