Design a serial trap with free experience as bait
Many beauty salons use it? Free experience? Take the consumer into the store for a reason before using it? Chain plan? Set traps for customers, especially like to stare at students with little social experience, exaggerate publicity, scare people, and recommend various online loan products.
For example, many times in the street, we will meet those who publicize that you can get small gifts and get free massages. In fact, it is to induce deception through the public psychology of being greedy for cheap. When you get to the store, the people in the beauty salon will seriously enlarge your small problem. At this time, you will feel that if your problem is not solved now, it is likely to lead to very serious consequences.
For the purpose of high consumption
Beauty salons are women's businesses, and among such consumer groups as women, they are all impulsive consumers. As a beauty salon's consumption form through this serial design, it is easy for impulsive consumers to place orders and apply for high-priced consumption cards.
Recommend membership cards and withdraw funds quickly.
At present, many beauty salons will recommend you to apply for a membership card when you spend the first time. The membership card is as high as 6,543,800 yuan, which is actually a way to help beauty salons quickly withdraw funds.
Because the cost of opening a beauty salon is actually very high. In this case, how to recover the cost quickly and encourage consumers to apply for cards has become a very good way. We can further design more marketing schemes under the condition that customers apply for cards. Let customers continue to spend.
Beauty salons are good at getting more consumption from us in such a progressive way.
As consumers, we should keep our eyes open and spend rationally. When we choose a beauty salon for consumption. We can distinguish from this brand chain. First of all, you can choose some beauty salons with large chain brands, because these beauty salons have corresponding qualifications and brand credibility is guaranteed.
In short, when we consume, we must not lose more things because of greed and cheapness, but we will lose more things and fall into the consumption trap of beauty salons. Think calmly when shopping, don't make an impulsive decision.