The purpose of shopping mall display is to create a high-quality shopping environment to win the favor of consumers and launch a new round of marketing war. Apart from merchandise, it is the first sight to attract consumers' attention. It can be said that commercial displays have become the highlight of shopping malls and an important artistic expression for major merchants to promote their brands.

The development significance of commercial presentation includes five major dimensions: communication, dissemination, brand, emotion and sales.

1. Communication

Use visual language to convey shopping mall-related information. The most intuitive and direct information transmission path - vision, quickly resonates with consumer psychology. Stimulate consumer associations.

2. Communication

Strengthen consumer experience and form word-of-mouth communication. As the status of mobile social networking gradually improves, topic communication reaches unprecedented speed and penetration depth, and commercial presentation has become a direct beneficiary.