Live broadcast operation includes the following contents:

1. Anchor management: The object is the own anchor/MCN resources, and more coordination work, including anchor open source (even training), live broadcast Plan communication, scheduling, live broadcast process monitoring, anchor performance management, anchor incentive management.

Vernacular: Find cost-effective anchors, allow anchors to achieve performance goals legally and compliantly, and find ways to improve anchors’ business capabilities and work enthusiasm.

2. Content operation: mainly planning and copywriting work, including live broadcast direction planning (product selection/theme/brand), gameplay planning, script planning, anchor draft review, etc.

Dabaihua: Ensure that in each live broadcast/each live broadcast room, the content is legal and compliant, and its attractiveness continues to increase, and business indicators are completed, which may be active, may be turnover, or may be Drainage effect.

3. User operation: The target is every audience who comes to the live broadcast room, and cooperates more with the anchor, including field control, speech control, social media, off-site contact, etc.

Vernacular: Think of the most efficient method, play with users’ minds, take the audience with them, and achieve business goals.

4. Product operation: Products include tools used for live broadcasts and "sold" products. Operations here are more about exercising the right to make suggestions, pushing product managers/technical people to optimize products, and improve business efficiency & user experience. .

5. Data operation: mainly data monitoring and analysis, setting indicators, dismantling indicators, writing reports, and empowering optimization. This is a basic skill for every operation.