The research data shows that in the next five years, the income growth rate of medical and beauty industry in China is expected to remain above 25%. It is estimated that the medical beauty market will exceed 100 billion in 20 18, and the industry has broad prospects.

The future development of medical beauty industry may present the following development trends:

1, the competition situation intensifies, and the momentum of private institutions is strong.

With the rapid development of medical beauty industry, more private capital and foreign capital will enter the medical beauty industry, and private and Sino-foreign joint venture medical beauty institutions will emerge as the times require.

This also indicates the intensification of industry competition, which is manifested in business philosophy, business system, talents, technology, equipment, quality, management, service, brand and other aspects.

2. Large chain institutions, public hospitals and small beauty clinics coexist.

Large-scale chain institutions have formed a national chain pattern, with stronger marketing ability, doctor resources and unified management ability.

With its popularity and authority, public hospitals have lower promotion costs and are more easily accepted by consumers. At present, these hospitals are regional leaders, which are stronger than general brand chains.

Due to the liberalization of multi-point practice policy, doctors can open their own clinics, which gives birth to 400 new small clinics every year. However, small and medium-sized medical and aesthetic institutions are not competitive in marketing investment, and the industry is gradually moving towards integration.

3. Medical technology is developing in a fine and safe direction.

Through the investigation of medical beauty consumers, ISAPS shows that consumers prefer non-surgical treatment. Driven by consumer demand, non-surgical treatment has developed rapidly, and its scale will continue to expand in China.

For example, non-surgical treatments such as laser cosmetology and injection cosmetology with little trauma, low risk, quick recovery and good effect will become the future development direction of the medical beauty industry.

4. Medical and beauty consumer groups have been further broadened and their willingness to consume has increased.

According to the report of "20 17 White Paper on Medical and Beauty Industry" released by New Oxygen, among every 100 medical and beauty consumers in China, about 53% are born after 90 under the age of 25, and 43% are aged 26-35. The acceptance of medical beauty projects has become higher, and the consumption ability and willingness have gradually increased.