(1) subdivides consumer groups, and the market is highly targeted. Kangbenlong Company has refined the consumer groups of therapeutic instruments, and specially developed two kinds of warm medium and low frequency therapeutic instruments for medical use and household use. Medical type is developed for medical institutions, and the target customers are tertiary hospitals in provinces, cities and counties; Household type is designed for patients to treat themselves at home, and it is divided into three grades according to the different economic conditions of consumers and product functions, so as to occupy the market to the greatest extent and make consumers with different economic levels become our customers.

(2) The market environment is relaxed and there are few competitors. In China, there are few varieties of therapeutic instruments with dual functions of intermediate frequency and low frequency, and there are also few R&D technology enterprises that combine intermediate frequency and low frequency. In recent years, Kangbenlong's warm medium and low frequency therapeutic instrument has gradually become a leader in the industry, and there is no strong competitor. The marketing environment is more relaxed than other industries.