Italy Bulgari is the third largest jewelry brand in the world after France Cartier and America Tiffany. Bvlgari brand originated in Greece, and its founder Sotirio Bulgari was a silversmith in Epirus, Greece. Bulgari takes color as the design essence in jewelry making, creatively uses a variety of gemstones with different colors to match and combine, and then uses bases with different materials to highlight the dazzling colors of gemstones.