On September 12, 2007, the press conference of Shenzhen Millennium Star Industrial Development Co., Ltd. 10 anniversary celebration was successfully held in Shenzhen Wuzhou Hotel. International and domestic jewelry industry authorities, representatives of domestic and foreign jewelry manufacturers, relevant leaders of Shenzhen Municipal Government and dozens of national mainstream media reporters attended and extended warm congratulations.

At the press conference, as the owner of well-known trademarks in China and China, Shenzhen Millennium Star Industrial Development Co., Ltd. signed a long-term strategic investment cooperation agreement with a new strategic investment partner-Softbank Safran, a well-known Asian investment fund. At the same time, Sun Li, a famous domestic movie star, was invited to attend the conference and was hired as the brand image spokesperson of Millennium Star. The combination of capital and star, brand and image not only shows the brilliant achievements of Millennium Star in the past ten years, but also enhances the brand-new image of Millennium Star in Pengcheng and Wan Li, showing the heroic spirit of Millennium Star in trying to build a top jewelry brand in China.

Sun Li, the movie star, is the brand image spokesperson of Shenzhen Millennium Star. Sun Li has starred in movies and TV series such as Song of Eternal Sorrow, Brother Tree, One Meter of Sunshine and Jade Guanyin. It is reported that there are more than 5,000 jewelry production enterprises in China, and Shenzhen accounts for 70% of China's jewelry output value; It is estimated that the total consumption of jewelry will reach 300 billion yuan in the next five years.