1947, World War II has ended, but the revolutionary song of women has just begun. A "bomb" from France entered the fashion world at this time, which was not only a shock in vision or dress, but also affected the development of the whole fashion history.
Christian dior 1905 was born in Normandy. "Dior" is a combination of "God" and "gold" in French, and gold later became the most common representative color of Dior brand. Dior is not a born fashion designer. He graduated from the Paris School of Political Science. As the son of an entrepreneur, his passion for art never waned. After the ups and downs of the fashion world, 1946, Dior, who has reached the age of 30, opened his first personal clothing store on Avenue Montaigne in Paris.
1947, Dior launched his first fashion collection: the quickly gathered waistline highlighted the contrast with the curve of the chest, and the skirt extending to the calf was made of black wool with fine folds, and the finely decorated shoulder line subverted everyone's eyes, which was called "new style", which meant that Dior brought a new look to women. Indeed, Dior rebuilt the beauty of women after the war, established the noble and elegant taste of the whole 1950s, and deeply branded the name of christian dior in women's hearts and the fashion history of the 20th century.
Dior can become a classic not only because of its innovation and elegant design, but also because it has trained many outstanding young designers. After Dior's death, Yves Saint Laurent, Marc Bohan, gianfranco Ferrer and john galliano took over. Their extraordinary design skills have pushed Dior's momentum to the peak, and their design spirit is the same-Dior's exquisite tailoring. In 200 1 year, French designer hedi slimane took over the renamed Dior menswear. His design emphasizes perfect lines, and ultra-small clothes show a morbid aesthetic feeling through lean young male models, which are popular all over the world.
Nowadays, apart from high fashion, Dior's range of brands has expanded to perfume, fur, sweaters, underwear, cosmetics, jewelry and shoes. Keep trying to innovate but always maintain elegant style and taste. From 65438 to 0947, Dior made indelible contributions in the process of rebuilding the world fashion center in Paris after World War II. In 2005, the centenary of christian dior's birth, Dior continued to bring people new experiences in life and dress.
☆LV brand
1854 Louis Vuitton opened its first store in Rue Neuve-des-Capucines in the center of Paris. Later,
The Paris Opera House is very close.
1860 Louis Vuitton set up a factory in asniers, a suburb of Paris.
187 1 During the Franco-Prussian War, the Asnier factory was looted and destroyed. Louis Vuitton opened a new store at Scribe Avenue 1.
Facing today's theater.
1885 Louis Vuitton opened its first overseas branch at 289 Oxford Street in central London.
1889 Louis Vuitton created the first hard suitcase.
1890 George Wei Deng, the son of Mr. louis vuitton, invented the "S-tumbler" special lock; With one key, you can
Open all customers' Louis Vuitton suitcases.
1896 In order to prevent illegal imitation, George Weiden changed the pattern design outside the box and adopted a special canvas.
It is printed with the famous LV trademark. His contribution to luggage design won him the title of "Academy Award".
Grand prize.
1899 has expanded its business to new york and Philadelphia, USA, and all kinds of suitcases are high-end travel goods under the name of John Van Namyk.
You can buy it in the store.
190 1 steamer travel bag, the pioneer of modern lightweight and flexible handbags, came out.
1908 Louis Vuitton opens a branch in Nice, southern France.
1909 Blériot flew over the English Channel, and his plane was exhibited at the air show. Representing Louis Vuitton in the exhibition.
Yes, it was two grandchildren of Louis Vuitton who designed the helicopter. Although it has never officially flown, it shows the Vuitton family.
Passion for travel and exploration. In the same year, Louis Vuitton's Kashmir travel blanket made of silk and pure wool was a modern scarf.
And sheets.
19 10 Louis Vuitton launched a series of travel clocks.
19 14 Louis Vuitton opened the world's first and largest seven-story travel leather store in Paris.
Shopping.
1923 caston, the son of George weiden, was elected as the vice-chairman of "decorative arts and modern industry association" to praise him.
Constantly innovating in travel goods, and laying the foundation for future cooperation with contemporary design masters Dunand, Puisforcat, Laliue, etc.
The basis of cooperation.
1924 Louis Vuitton launched the "all-inclusive travel bag", which is the first barrel-shaped soft canvas travel bag.
1926 Louis Vuitton launched the first perfume "Heures d'absence", followed by "sur la route" (1928
), JE- Tu-Ri (193 1) and Reminiscence (1935) also appeared one after another.
1954 Louis Vuitton coincides with its centenary, moving from the Champs Elysé es to the avenue dedicated to selling high-quality products.
Marceau78 a
1959 caston Vuitton created a specially treated Egyptian cotton canvas material, and then introduced a light and soft Monog.
Ram series (including travel bags and Speedy, etc. ).
1977 caston's two sons-in-law are in charge of Louis Vuitton business. Under their leadership, Louis Vuitton's business continues to expand.
, opening branches all over the world.
1983 Louis Vuitton exclusively sponsored the elimination of the world-famous America's Cup regatta and set up the Louis Vuitton Cup regatta.
1984 Louis Vuitton is listed on both the Paris and New York stock markets.
1985 Louis Vuitton became a holding company and transferred the business of travel goods and leather goods to a subsidiary building.
It's Vuitton Maritier. In addition, Louis Vuitton also cooperates with Loewe S.A of the Rottweiler family, a Spanish leather family.
Lowe International, a subsidiary of Louis Vuitton, develops all overseas businesses of Lowe International.
1986 the innovative Epi leather series was very popular as soon as it was launched.
Louis Vuitton Opera and Music Fund was formally established.
1987 Louis Vuitton acquired Kaige Group in March, which owns Kaige Champagne and
Givenchy perfume.
In September of the same year, Louis Vuitton merged with Hennessy to form LVMH (Aivuitton-Moi Hennessy) Group.
1988 Louis Vuitton works closely with contemporary designers to design various travel goods, such as scarves, silk scarves and watches.
Pens, etc.
1989 Louis Vuitton opened a new store at 54 Avenue Montaigne in Paris, replacing the old one in the same district. The novelty of this new shop
The design and furnishings just represent Louis Vuitton's innovative spirit of advancing with the times.
In the same year, with the reorganization of the company, three new offices were established in Paris:
1)Cergy- a well-equipped international information and computer center.
2) Asnieres-a building built on the side of the early workshop, which contains a model shop and training center for Louis Vuitton products.
And a "time travel" museum.
3) La Defense-move the office to the big arch, which is far from the Arc de Triomphe.
1997 marc jacobs, a designer from new york, joined Louis Vuitton as the artistic director and was responsible for the Louis Vuitton ready-to-wear collection for men and women.
Design work of famous shoes series, and launch the monogamous Vervis patent leather series of Louis Vuitton.
☆ Cartier brand history Sunday, July 20th, 2008 19:58 Cartier originated from 1847. Louis Francois Cartier put aside the master jewelry store in Paris and formally established Cartier jewelry store. Paris at that time, after experiencing some turmoil in the battle for the throne, resumed the flashy atmosphere of flowers and greatly promoted the prosperity of the jewelry industry in Paris. Cartier was lucky to be recommended by Princess Mathilde, a young cousin of Charles Louis Napolé on Bonaparte, and her business grew bigger and bigger. 1902, Cartier's shops have opened from Paris to London and New York, and new york has gradually become the headquarters of Cartier Kingdom. After only two generations, Cartier has become the "king of jewelry" in the world.
As the reputation of the jewelry kingdom spread far and wide, Cartier became a royal jeweler in European countries, known as "the emperor of jewelers, the jeweler of the emperor". The British royal family once ordered 27 crowns from Cartier for coronation. In addition, the royal families of Spain, Portugal, Romania, Egypt, Prince of Orleans, Morocco and Albania also appointed Cartier as the royal jeweler.
The third generation of Cartier is not only satisfied with receiving distinguished guests in gorgeous shops, but also the three brothers are constantly traveling around the world, looking for treasures and curiosity. Pierre went to Russia to find the best enamel and precious jade for carving animals. Jacques went to the Persian Gulf to look for flawless pearls; He also went to India to transport the exquisite jewelry of local tyrants back to the London studio for redesign; The two brothers also bought a large number of pearls and precious stones from the Indian prince in partnership. Louis, the eldest son, is a brilliant designer who revolutionized the use of platinum in jewelry inlay. Cartier jewelry is deeply influenced by the cultures of Russia, Egypt, Persia, Paris, France and other places, especially the inspiration of oriental colors. Through geometric figures, a completely abstract design is formed to express the characteristics of foreign culture in a special way.
He is not only a talented designer with great taste and business mind, but also surrounded by many famous jewelry designers and craftsmen, which makes the unique ornaments harmoniously reflected in Cartier's elegant style. Cartier launched watches from 1888. The famous styles are Santos watch of 19 1 1, folding watch buckle of 1909, tank watch of19, etc. During the period from 1928 to 1930, the mixture of platinum, timely and long diamonds became this "white time"? An important symbol of quot. Under the management of Louis, Cartier continues to expand and continue to exude infinite charm.
Cartier's "love" bracelet series symbolizes the faithful love belief. For decades, the charm of the "love" bracelet has always been fascinating. Starting from its oval design, it seems to be a pair of "shackles" of love, representing each other's single-mindedness and ocean deep. Many stars, such as Elizabeth Taylor and sophia loren, always wear "love" bracelets.
In the new millennium, Cartier jewelry with a long history of 150 years made its debut in Beijing. Representative Cartier classics, including Marrakech and Fleurette diamond necklaces, Tetes Croisee rings, Panthere five-element diamond necklaces and Lakada bracelet watches, etc. , are finely crafted, perfect forging. Cartier products full of European feelings are the new favorites of the East.