According to the survey data, most consumers said that they could accept jewelry with a price of 2,000 ~ 5,000 yuan, of which 2,000 ~ 3,000 yuan was the most acceptable, while the number of consumers who could accept jewelry with a price above 5,000 yuan dropped significantly. Statistics show that in 2000, China's jewelry sales reached 88 billion yuan, and the export value was 26,543.8 billion US dollars, while the online jewelry sales in China was about 80 million yuan. The ratio of domestic online jewelry sales to traditional store sales is 1: 1 100, which is a very low ratio, and it also shows that China's jewelry industry has great potential for developing e-commerce.

Another important factor affecting the prospect of online jewelry sales is the traditional habits and quality of consumers. Although retail stores are expensive, the retail model will still play an important role due to the satisfaction of consumers' psychology and the influence of traditional shopping behavior. After all, buying jewelry is a high-end consumer product. How to meet the shopping needs of consumers, such as the cooperation of consumers, the development and research of related technologies, and how to ensure distribution and safety, is still needed.