Discount is one of the most common forms of commodity promotion. The discount of a commodity stimulated the large-scale sales of the commodity. After the activity, the goods will be restored to the original price. Cash discount: during the activity, customers can enjoy the discount directly when they come to the store for consumption. For example, on May1-May 7, shoppers can enjoy a 15% discount on diamonds and a 50% discount on gold work fees. For example, during Valentine's Day, couples or couples participating in interactive activities can enjoy a 7.5% discount on diamonds. Quantity discount: the discount given when the quantity or amount of products purchased by customers reaches a certain standard. For example, during the event, you can enjoy a 15% discount when you shop at Jiahua Wedding Accessories Store for over 2,000 yuan, a 10% discount when you shop for over 4,000 yuan, or a 10% discount when you buy a diamond product, a 8.8% discount for two pieces and a 20% discount for more than three pieces. False discount: such as "flowers 100 yuan to buy 130 yuan goods". The illusion of discount is equivalent to 76% discount, but it tells customers that I am offering a discount, not a discount. For example: 1 for 2.5 times, it is actually equivalent to a 40% discount. For example, the RMB is constantly depreciating. Here, a 30% appreciation of the RMB is equivalent to a 76% discount. Price reduction plus discount: If customers who buy goods in our store for over 100 yuan, they can reduce 10 yuan and enjoy a 20% discount. Because if you discount 100, you will lose profits in 40 yuan, but if you subtract 100 from 100, you will lose 28 yuan, but the double benefits will induce more customers to spend. Advantages: it can attract great popularity, is the fastest and most effective means to promote sales, helps to cultivate and retain existing customers, and is extremely simple to operate. Disadvantages: Discount promotion will easily affect the brand image and overdraw the profit rate of the store.