It's summer now, and more and more people choose K gold. It's time for jewelry stores to start planning promotional activities for the Dragon Boat Festival. Let's take a quick look at the specific plan!
Dragon Boat Festival Jewelry Activity Theme 1 Activity Time: May 24th-3rd1.
During the event, a free tasting table was set up on the spot, and Polaroid Diamond prepared delicious zongzi and mung bean cake for you, so that you can enjoy the Dragon Boat Festival while shopping. Opportunity is rare, don't miss it! Activity details:
Pay attention to the cleanliness of the site;
On-site promotion, publicity activities, and promotion of goods.
Activity 2: Polaroid diamond dumplings are fragrant for thousands of miles, and there are thousands of sentient beings.
Activity time: May 24th-3rd1.
Anyone who shopped all over 200 yuan in our store at one time during the activity can get a "Fu, Lu" zongzi (limited to 200 per day) at the service center with a computer receipt; Anyone who shopped all over 500 yuan in our store at one time during the activity will receive a box (six packs) of "Xi Shou" salted eggs from the service center with a computer receipt (daily limit 100); Anyone who buys more than 1 ,000 yuan in our store at one time during the activity period will receive a set meal of "Fu Lu Shou" (1 zongzi, a box of salted eggs) from the service center with a computer receipt (limited to 30 per day); The number of gifts is limited until they are delivered.
Activity details:
Vividly display the event gifts, and paste the words "Fu, Lu", "Shou, Jubilee" and "Fu, Lu, Shou and Jubilee" on the gifts;
Employees strictly register the delivery of gifts.
Activity 3: Polaroid diamonds "Fu, Lu, Shou, Jubilee" send the elderly to respect and love the elderly.
Activity time: (Dragon Boat Festival)
Respecting the elderly is the traditional virtue of the Chinese nation. On May 30th 14:30- 17:30, jiaozi will be displayed in our store, and you are invited to attend the "Happy Birthday" to see the elderly off. At that time, Polaroid Diamonds will prepare the materials needed for making zongzi for you to show your skills. At the same time, Polaroid Diamond will give your zongzi to the elderly or veteran cadres in the community on the morning of Dragon Boat Festival (May 3 1 Sunday) to show their care for the elderly. Customers who participate in this activity can get a beautiful gift from Polaroid Diamond.
Activity details:
⊙ Stores prepare a long table to be placed at the outlet of the store, and do a good job in the atmosphere layout, especially decorate the banner of "Fu, Lu, Shou and Jubilee" to send the elderly to respect and love the elderly, so as to promote the company's image;
The store prepares all kinds of materials for making zongzi and puts them in three places on the table;
At the scene, our staff must take the lead in making zongzi, and the promoters will verbally remind and induce customers to participate in the activities and prepare gifts for the activities;
⊙ Stick the scarlet letter "Fu, Lu, Shou and Jubilee" on each cooked zongzi, put the zongzi on a gift basket, and stick the words "Fu, Lu, Shou and Jubilee" on the gift basket for the elderly;
⊙ Store personnel shall contact the nursing home or the activity center of veteran cadres in each store two days before the activity to determine the condolence time and activity flow;
⊙ The store manager, the store manager and other store leaders led the employees and enthusiastic customers in the store to visit the elderly and give gifts to express their condolences;
⊙ stores should do a good job in logistics and publicity, take photos of the process and effect of the activity and post the photos in the store after the activity.
Activity publicity
1. The store plans to put the content bulletin board of painting activities in a conspicuous position in the main entrance and service center of the store for pre-publicity on May 15.
2. During the event, the in-store broadcast will accurately and concisely broadcast the content of the event, and the broadcast frequency shall not be less than 1 time /30 minutes.
3. During the activity, the store cashier and employees actively inform customers to participate in the promotion activities.
4. Strengthen the promotion awareness training for promoters, make them understand that it is mutually beneficial to promote Polaroid diamonds, actively integrate into the promotion of Polaroid diamonds, and do a good job in oral promotion.
Theme of Dragon Boat Festival Jewelry Activities 21. Activity Time:
May xx
Second, the theme of the event:
Dragon Boat Festival "chain" knot customer heart
Three. Activities:
1. "Chain" knot customer heart:
June/KOLOC-0/0-June/KOLOC-0/8. If you buy more than 3,000 yuan plus 5/KOLOC-0/yuan, you will get a/KOLOC-0/8K chain.
(Su Jin does not participate in preferential activities)
2. The old decoration of Dragon Boat Festival has a new look:
During the Dragon Boat Festival, customers can take their previous jewelry to xx jewelry store/counter for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased from non-xx jewelry store/counter can also participate), so that all jewelry can be transformed.
Four. Publicity and promotion of activities
Advertise activities with the theme of "Dragon Boat Festival" in local daily newspapers or evening newspapers with large circulation, including the participation rules of "Dragon Boat Festival" and "Dragon Boat Festival".
Advertise activities in TV stations all over the country, and also advertise the significance, participation details, address and telephone number of special shops/counters all over the country in the form of subtitles during prime time of TV stations.
Make posters or X-stands in front of the store, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation and the number of people arriving, participants,
Record the number of buyers and sales in detail;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of xx jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Activity budget of intransitive verbs
1. The publicity cost is about 3,000 yuan;
Exhibition frame: 85 yuan;
3. Total: 3000+85=3085 yuan.
Theme of the Dragon Boat Festival Jewelry Event 3 I. Time of the event:
3 May1day to 2 June
Two. Activity theme:
Kaifu "Golden Zongzi" Welfare (provinces and cities)
Three. Activity area:
Henghui first floor, direct sales stores and franchisees
Four. Purpose of the activity:
1. Enhance brand awareness with the help of the three-day Dragon Boat Festival holiday.
2. Improve the image of the target consumers.
Verb (short for verb) activity:
1. Kaifu "Golden Zongzi" welfare (provinces and cities):
From May 3/KLOC-0 to June 2, if you buy more than () yuan, you will get a velvet gold jiaozi ornament if you add () yuan.
2. The old decoration of Dragon Boat Festival has a new look:
On May 3rd1June 2nd, customers can take their previous jewelry to Kaifu Jewelry Store/Cabinet for new jewelry, and only charge a processing fee of () yuan/gram, and at the same time provide free cleaning service (non-Kaifu brands can also participate in gold exchange), so that all jewelry will be "brand-new".
(Discount stores only)
3. Dragon Boat Festival gold price:
On May 31-June 2, the price of gold was on sale for three days, and the whole city was extremely low, with a straight drop of () yuan per gram.
4. Dream Diamond Cabinet:
Set up a "dream diamond cabinet", that is, sell some diamond ornaments and jadeite at a premium, with the lowest price of () yuan, so that customers can have a dream of premium diamonds.
Propaganda and popularization of intransitive verb activities
(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Kaifu Golden Zongzi" and its benefits (provinces and cities), including information on Kaifu Golden Zongzi and its benefits (provinces and cities), replacement of old decorations during the Dragon Boat Festival, and the big price increase of gold during the Dragon Boat Festival;
(2) Advertising activities in TV stations all over the country. You can also promote the "Golden Zongzi" and Kuihui (provinces and cities) of Kaifu, the old decorations of the Dragon Boat Festival, the contents of the Dragon Boat Festival gold price sale, and the addresses and telephone numbers of specialty stores/cabinets all over the country in the form of subtitles during the prime time of TV stations.
(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;
Seven. Activity control and evaluation
1. Do a good job in customer consultation, and make a detailed record of the number of arrivals, participants, buyers and sales;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand department of Kaifu Jewelry Promotion Headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Eight. Event details
During the activity, each franchisee needs to calculate () yuan plus () yuan to send a velvet gold dumpling for decoration. (Velvet gold zongzi is purchased directly from the company by the headquarters and franchisees. Su Jin may not attend) 2. The cost of replacing the old decorations during the Dragon Boat Festival is RMB (), which needs to be set by each franchise store. (Businesses that have not traded in the old ones are not allowed to participate)
3. Gold is extremely low in the whole city in three days, and all franchisees need to calculate the direct drop () yuan by themselves. And put the price of gold on the obvious position of the counter in the form of price tag. (Please refer to the attached gold signboard for details)
4. In the dream diamond cabinet, special cards should be placed in the diamond ornaments and jade counters.
(See attachment special card for details)
Nine. Draft attachment design
X. Time node of activity plan:
1, activity planning may 7-8;
2. Please give feedback to Dong Bingbing, Brand Department, on May 9th-10.
3.5 1 1 complete the modification of the activity plan;
The material design was completed in April and May 12- 16;
May 17 Send the draft scheme and material design to all departments;
6. All departments inform customers to confirm that all stores have been completed on May1August-20;
XI。 Draft design of active materials;
1. Gold price tag
2. Promotion desk card
3. Promotional display stand
4.
Yuan Meng diamond counter card
5. Promotion of flying flags
Remarks:
The above design data are all in the attachment compression package, and the package expansion needs to be modified by itself:
1, the gold price tag pp paper printing pen directly describes the number.
2. The price information of the promotion table card should be filled in the psd file.
3. The price information of promotional display should be filled in psd file.
4. The dream diamond counting card needs a pen to directly describe the numbers.
5. Stores that need to hang flags can print and use by themselves.
Theme of the Dragon Boat Festival Jewelry Event 4 I. Event Time:
June 10- June 18
Two. Activity theme:
Yuan Meng Diamond Song Chaozhi
Three. Activities:
1. Dream Diamond Cabinet:
Set up a "dream diamond cabinet", that is, sell some diamond ornaments and jadeite at a premium, with the lowest price reaching 5 10 yuan, thus giving customers a diamond dream at a premium.
2. Buy a love hat to send:
Anyone who buys ××× jewelry, diamond ornaments and jadeite during the Dragon Boat Festival will be given ×× jewelry and love sun hat, with a daily limit of 18 love sun hat, on a first-come-first-served basis while stocks last.
Four. Publicity and promotion of activities:
(1) Advertise activities in local daily newspapers or evening newspapers with a large circulation, with the theme of ×× jewelry-dream-dream-dream-dream-dream-dream diamond cabinets, love hats and other activities.
(2) Advertise activities on local TV stations, and advertise the significance, participation details, address and telephone number of local stores/counters in the form of subtitles during prime time of TV stations.
(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;
Verb (abbreviation of verb) activity control and evaluation;
1. Do a good job in customer consultation, and make a detailed record of the number of arrivals, participants, buyers and sales;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of XX jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Intransitive verb activity budget:
1. "Sun hat cost: 15 yuan×18× 5 =1350 yuan;
2. The publicity cost is about 3,000 yuan;
3.x-frame: 85 yuan;
Total: 1350+3000+85 = 4435 yuan.
Theme of Dragon Boat Festival Jewelry Activity 5 I. Activity Time: September 25th-65438+1October 65438+May.
Second, the theme of the event: Eight Happiness Celebrations
Xx burning feeling
III. Contents of activities
1, snapping up double happiness:
During the activity, several couples' rings and some exquisite jewelry will be sold at 9:00- 12 every morning according to the special price of 999 yuan for National Day guests, and each person will be limited to one, and the original price will be refunded after 12.
2, red envelopes double happiness:
During the activity, customers in 800 yuan who buy diamond ornaments full of 1 can take part in the "red envelope surprise" lucky draw with a small ticket, and they can get the cash in the red envelope on the spot, and 1 0,000% will win the prize. The prizes are set as follows:
First prize: cash 500 yuan red envelope, which makes you find the feeling of picking up money.
Second prize: cash 100 yuan red envelope, which allows you to buy valuable jewelry.
Third prize: cash 20 yuan red envelopes, which can save you the transportation expenses for going home.
3, treasure hunt triple happiness:
Customers who come to the store can participate in the "National Day Treasure Hunt" whether they buy it or not. The way to participate is to look for cards printed with the words "National Day Treasure Box" at the jewelry label in the store and exchange them for treasures. The treasure is a necklace worth 388 yuan 18K, and five treasures are given away for free (the quantity can be adjusted).
4. Buy back four times happiness:
If customers have bought jewelry in our store before, they will buy diamond-encrusted jewelry during the event, and the surprise repurchase price is "10 1 yuan per 1000 yuan".
5. Five pleasures of group buying:
If customers and their relatives and friends buy inlaid diamond ornaments together on the same day during the event, they can enjoy the group purchase discount. The preferential way is that both of them can enjoy the special discount of "buy 1000 yuan, that is, send 100 yuan in cash".
6, the couple's six big double happiness:
Newcomers who buy more than 2,800 yuan of inlaid jewelry can get a set of popular wedding dresses or bridal Hanfu (or a photo coupon of 888 yuan for the designated wedding studio) with the shopping invoice.
7. Coupons are seven times happier:
A cash coupon of 65,438+000 yuan will be given immediately after purchase, and the cash coupon can be used to offset cash in the next purchase of inlaid diamond ornaments or jadeite.
8. Eight National Day celebrations:
Customers born on June 65438+1 October1,with ID card "1kloc-0/"(serial number) and mobile phone number "10/",buy/kloc-0.
Fourth, the promotion strategy of the event
(1) A newspaper advertisement (version 1/8- 1/4) was published on September 15 and 1 October1day respectively, with the theme of "Celebrating Eight Happiness".
Xx Burning ",introducing all promotional offers;
(2) Print 2000 copies of the publicity page of the event and distribute it on September 13;
(3) In-store activities are set up with X sets or outdoor painting with the theme of "Celebrating Eight Happiness"
Xx Burning ",introducing all promotional offers;
(4) Inform old customers and members to participate in the activities from September 12.
Verb (abbreviation of verb) Budget (abbreviated)
;