-Advantage system of Harmony Square
(1), location advantage
Located in the core area of northern Kunming, the transformation of Beijing Road, and the continuous improvement of bus terminal, medical and educational facilities in northern Kunming, the project site gradually highlights the core position of northern Kunming, that is, it is in the center of the future and has strong radiation and attraction.
(2), planning advantages
The design is novel, the functional layout is reasonable, and the building facade is unique. The design concept of "semi-closed space and semi-open space" is adopted to make the internal environment of the community more breathable and ensure adequate lighting and ventilation. Low density and high greening rate fully reflect the harmony and unity between man and nature. The unique commercial culture has formed the commercial core of the northern urban area.
(3), architectural advantages
The continuous curved surface enclosure breaks the inherent cold plate building mode in many residential areas in Kunming. In sharp contrast with the surrounding buildings, two super-high-rise buildings, as the visual focus of the whole plot, are in sharp contrast with the curves, forming the visual climax of the whole area. The magnificent building complex and building scale are composed of high-rise residential buildings and two super-high-rise commercial and residential buildings and office buildings, forming a landmark building in northern Kunming.
(4) Support advantages
There are vegetable markets, supermarkets, education, culture, leisure, hospitals and banks around the "Harmonious Century".
Vegetable market: Beicang Vegetable Market, Hongyun Vegetable Market and Chuncheng Vegetable Market.
Supermarkets: Wal-Mart, Metro
Education and Culture: Yaolong Branch of Kunming No.3 Kindergarten, Primary School Attached to Normal University and Huacheng Qingquan Primary School.
Leisure: Beichen Cinema, Oriental Princess, Modern Holiday, Night Singing in the Breeze, Golden Harbor, Jin Lan Waterfront, Rambo Bay, Golden New Concept.
Hospitals: North Branch of Kunming First People's Hospital and Richter International Hospital.
Banks: ICBC, China Construction Bank, China Merchants Bank, Agricultural Bank of China, Credit Union and Bank of China.
(5), format advantages:
Harmony Square has a large commercial scale and rich formats, which can meet the needs of all walks of life and all levels of consumer groups, and can play a mutually supportive and benign complementary business relationship. Especially in the main format, it can accommodate department stores, home centers, supermarkets, specialty stores, convenience stores and other hypermarkets, which is very easy to invigorate commercial development.
(6) Potential advantages:
As a super-large living community in Kunming, the northern urban area has great potential for commercial facilities. This area is one of the most active urban construction areas in Kunming, with good growth and rapid development. Harmony Square has outstanding advantages in space selection and area scale, which can fully attract the attention of businesses of all sizes and form a business attraction upsurge. Therefore, it can be in an advantageous position in management.
Second, the planning of Harmony Square
Commercial squares, commercial blocks and commercial corridors form a one-stop colorful commercial belt.
The harmonious century takes the planned road as the external framework and connects the entrance nodes of several regions in series. Including: the commercial front square (hotel, office building), the outer street of the Twin Towers, the underground entrance of the south shopping mall and the entrance square on the west side. It is a colorful and active commercial belt and a transitional space from municipal public roads to residential gardens. "City Business Card" and "City Meeting Room" are the interpretation of regional functions, which will provide diversified, compound and high-quality services for residential groups inside and outside the plot, and are the golden areas of the community.
① Commercial Front Square:
At the east entrance of the commercial plaza connected with Xiaokang Avenue, a large waterscape framework of "dancing coffee cup" is set up in combination with the planned underground garage entrance and the pedestrian exit of the community garden. The garage entrance echoes the symbolic image of "leisure handbag", and the combination of life elements and steel frame metal structure creates an interesting and fashionable landscape portal effect. Large-scale and large-scale frames organize the vision of all sides of the land to attract people to the maximum extent, and commercial shoppers on the second and third floors watch the frames again from a higher angle, thus achieving good results of regression.
"leisure handbag"
The curve sketch of "ribbon" originated from "leisure handbag" slowly leads people to the inner block. The roads along the commercial street are smooth, and the commercial atmosphere is dotted with movable lamps, flowerpots, sketches and decorations. The green belt facing the shops, combined with the "rhythmic water flow" and the flowing shop track, extends to the more comfortable and pleasant sunken wooden platform space of the "water theater", providing gathering, rest and functional places for the business office crowd and the shopping crowd, and drawing on the scenery and complementing each other with the green belt and water system in the block, forming a cohesive leisure core venue. The waterscape stage in the center can be used as a performance stage without spraying water. It is an intelligent platform with the functions of lifting, music and lighting at will.
"Water Pavilion"
Adjacent to the "Water Theater" is the full-fledged "Water Pavilion", which is the intersection of the entrance and the entrance view of the Twin Towers. When the landscape water system passes through the booth, the water surface will widen, forming a large-area water mirror effect, and the refracted landscape architectural form will make the narrow space around the tower look smart and expand. The platform is conducting a wonderful commercial exhibition on the light and shadow water surface, and the towering transparent glass "water curtain projection box" LED display screen is broadcasting the exhibition activities. The venue will create a lively and popular leisure and entertainment atmosphere, and the "green teahouse" next to it is dotted with hard squares, leading people to various commercial entrances with transparent greening, forming a green place behind the hotel tower.
Plaza south entrance
The underground car entrance structure, which is dominated by water landscape and combined with the image of the gift box, echoes the theme image of the east entrance, showing an active, smart and harmonious atmosphere. Inverted cone column headlights not only play the role of isolation and guidance, but also can rotate and adjust the direction of light as needed, and can also provide temporary reclining for tourists. The dynamic image with multiple functions embodies the theme of "harmonious century" in detail.
② Underground entrance of South Shopping Mall:
The background of this node is the advertising business side along the street, so there is no big entrance garden. The ceiling shape is set according to the shape of the pedestrian entrance, such as the spreading plant branches, and finally extends to the exit frame of the commercial plaza to catch passers-by.
③ West entrance square:
This area is connected with the main entrance of the "Walking Garden", which is the end of the commercial street and the pedestrian entrance at night. It forms an arc enclosure with the entrance of the underground garage, dividing the site into two spaces, and the pedestrian entrance will be highlighted with recreational modeling elements as the carrier. The wavy steel frame bridge is cleverly connected above the garage entrance, which leads the audience in the peripheral space into the interior of the block and increases the permeability and interest of the garage downhill.