1. Profit from financial management-General Manager's Finance Course (Book)
Let Finance Work, Let Profit —— General Manager's Finance Course
Author: Shi Yongxiang
Producer: Peking University Publishing House.
Book number: ISBN 978-7-301-12103-0/f? 1600
Pricing: 58 pounds
Executive summary:
Why the scale of the enterprise has expanded, but the profit has decreased; Sales have gone up, but costs are out of control? Through the complicated accounting data and numerous financial statements, can we find the basis for scientific decision-making and find out the hidden problems in enterprise management, so that enterprises will no longer be burdened by cash flow, accounts receivable, inventory, investment and liabilities?
Vivid cases lead to thought-provoking financial management problems, and combined with various financial tables and key indicators, a series of solutions to improve the overall efficiency of enterprises are put forward. It is a masterpiece of financial management that transcends the technical operation level and controls the overall operation of enterprises.
This book combines the senior management experience of Mr. Shi Yongxiang 14 and the experience of coaching 100 enterprises to improve efficiency. After reading this book, you can:
Read all kinds of financial statements to find out the problems in enterprise management;
Make scientific decisions through the analysis of financial indicators to prevent financial crisis;
Master the methods to effectively improve the profitability of enterprises;
Matching financial resources with enterprise strategy;
Two. General manager financial management-enterprise management (video CD)
Financial management of general manager-enterprise management
6VCD pricing: 680 yuan
VersionNo.: ISBN 978-7-88752-255-9
General Manager's Financial Management-Business Decision Chapter
6VCD pricing: 680 yuan
VersionNo.: ISBN 978-7-88752-256-6
Producer: Oriental Audio-visual Electronic Publishing House
Course introduction:
This course focuses on profit, which is the basis of enterprise management. It combines enterprise management with financial management and puts forward a series of solutions to improve the overall efficiency of enterprises. The course is easy to understand, with vivid and rich cases and practical methods. It has been rated as the best-selling course in a row. At the request of the majority of students, the third edition is now on the market.
Course learning objectives:
1. Ways for enterprises to effectively improve sustainable profits:
2. Be able to monitor the development of enterprises from the financial point of view;
3. The combination of financial management and enterprise management;
4. Combine enterprise performance with personnel performance.
Financial management of general manager-enterprise management
The outline is as follows:
First, the purpose of enterprise management
Case: What do Americans think of enterprises founded by China and Jews?
Q: Why do enterprises in China grow and die?
Analysis: financial management to create enterprise competitiveness from the source of operation.
Second, reveal the mystery of business cycle.
Case: the present situation of enterprise management.
Question: Why is the profitability of enterprises poor?
Analysis: five mysteries of business cycle and the combination of enterprise management and financial control.
Third, the combination of financial management and enterprise management.
Case: the movement of the human body.
Problem: The key to enterprise management is to solve the problem of out of control.
Analysis: Using financial management to comprehensively enhance the competitiveness of enterprises.
Four, find the management problems behind the financial statements
Case: Inventory management of a clothing enterprise.
Question: Why can't you grasp the key point of the problem in enterprise management?
Analysis: Find out the methods of enterprise management from the changes of financial data.
Five, prepare a new management report-find problems in management at any time.
Case: the operation of airlines and the operation mode of clothing companies.
Q: Different asset structures of enterprises affect the profitable operation mode.
Analysis: sales volume and pricing strategy, product portfolio profit strategy.
The intransitive verb designs net working capital to measure management efficiency.
Case: Why Dell Computer and Wal-Mart succeeded.
Problem: The previous accounting indicators can no longer measure the success of enterprises in the new economic environment.
Analysis: How to use net working capital to integrate all aspects of enterprise management.
Seven, enterprise capital flow control
Case: Analyzing the capital circulation of big industry from the collapse of Delong.
Question: Why are larger enterprises more likely to fail?
Analysis: the matching of three activities in different stages of enterprise development.
Eight, the preparation of management income statement is helpful to design profit sources.
Case: Shanghai General Logistics and Wal-Mart Supplier Management.
Question: Why is it more and more difficult for enterprises to operate?
Analysis: Influencing factors in business decision-making.
Nine, the use of financial means to help enterprises make decisions
Case: Stop the loss-making products, OK?
Question: How to use cost to make product management decisions?
Analysis: the relationship between product decision and profit.
Ten, enterprise total cost management-let everyone bear the operating pressure.
Case: How do teachers implement total cost management in enterprises?
Problem: Enterprises are inconsistent, and the pressure from management should be suppressed!
Analysis: How to open up the business chain and establish a system that can assess everything, everyone and all the time.
Eleven, the use of digital budget to fully control the company management.
Case: How do teachers implement management in enterprises?
Question: Why is there too much formalization in enterprise management, but the effect is not obvious?
Analysis: How do enterprises integrate daily management through budget management?
Twelve. Shareholder return and risk control value
Case: Regression of differences between high-tech projects and traditional projects.
Question: Judgment on the return on investment of enterprises.
Analysis: the balance between return rate and risk rate.
3. Ten Practices of Professional Managers -2 VCDs
"Ten Practices of Professional Managers" -2 VCDs
Pricing: 68 yuan
Producer: Oriental Audio-visual Electronic Publishing House
Course introduction:
________________________________________
This course guides you on how to improve the comprehensive quality and practical ability of professional managers according to their ability structure and knowledge base in China. The course is simple, pays attention to ability training, integrates theory with practice, and applies what you have learned. It has been continuously rated as a best-selling course.
The content is summarized as follows:
________________________________________
Definition: an excellent manager: it must be the unity of sensibility and rationality, unified on a high standard.
First of all, the power of character:
Everyone's achievements can't exceed the upper limit of his character.
Second, establish contact:
The quality of making friends is more important than quantity, social survival and teamwork.
Third, how to get along with the boss:
Be able to express your overall thoughts in time, consider the boss's position, talk less and do more; Objections should also be suggestive and measured.
Fourth, the importance of learning:
The future depends on learning ability. Little knowledge, but useful, sensitive to new things.
Five, the ability lies in the point:
Doing things wisely is more important than doing things diligently.
Sixth, humility wins people's hearts:
Full ears of rice bow their heads, and a patient tone expresses strict requirements; Personal charm, listening and expressing.
Seven, work experience:
Do a good job in your life planning
Eight, the implementation ability:
The guarantee of accumulation-organizational needs, creativity after implementation, planning ability and self-management.
Nine, the cultivation of systematic thinking:
Open the connection of knowledge
Ten, perseverance makes everything:
Enthusiasm, faith and concentration; Work hard by yourself, and your grades depend on the process.
4. How to improve enterprise efficiency -6VCD
How to improve enterprise benefits -6VCD
Pricing: 380 yuan
VersionNo.: ISBN 978-7-887303-190-1
Producer: Oriental Audio-visual Electronic Publishing House
Course introduction:
________________________________________
In view of the opportunities and challenges faced by Chinese enterprises in the new economic environment, this course puts forward the idea of how to establish enterprise integrated benefit management, finds out the profit promotion points of enterprises, and gives the solutions to maximize the profits of enterprises. The course is easy to understand, the cases are vivid and rich, and the methods are feasible. Continuously rated as a best-selling course.
Course learning objectives:
________________________________________
1, clearly understand the opportunities and challenges faced by enterprises;
2. The combination of financial management and enterprise management;
3. Learn the elements and methods of successful management;
4. Find ways for enterprises to gain profit growth.
The content is summarized as follows:
________________________________________
1. Opportunities and challenges for enterprises in China?
1. Today, enterprises in China are in a new economic environment.
2. Three stages and growth cycle of enterprise evolution in China.
3. Opportunities and challenges of enterprises in China under the new economic environment.
4. Seven factors of enterprise failure
5. Learn to master the new elements of successful management.
Second, the establishment of enterprise comprehensive benefit management
1. The present situation of enterprise management in China
2. Three levels of enterprise management
3. Benefit growth method
4. Behavior and process of enterprise management
5. Five requirements of business cycle
6. interest management plan using financial digitalization.
7. How to improve the efficiency of enterprises?
Third, the overall performance management case
1. The concept of comprehensive interest management
2. Practical case study
3. Analyze the solution of the case
5. "Three levers to incite enterprise performance" -6VCD
"Three levers to incite enterprise performance"-6 VCDs
Pricing: 680 yuan
Producer: Beijing Higher Education Audio-visual Publishing House
Planned goal
How to "make the enterprise bigger" by the way of "strength", so as to achieve the balance between "strength" and "big"
course features
People who can drive find it not difficult to drive because you have mastered several key joysticks. It is not difficult to improve enterprise performance, because it also has three levers: market lever, management lever and financial lever.
Content outline
First, will there be money? -Diagram analysis: Understand the enterprise structure from the financial chart (three major statements) and find out the symptoms of the enterprise. Case: decoding analysis of enterprise operation: five major capabilities of enterprises
Second, will you make money?
-Market leverage: the manipulation method of sales profit rate
Case: the pricing combination of enterprises
Analysis: Ways and means to improve sales profitability.
Third, will you save money?
—— Management index: the manipulation method of asset turnover rate.
Case: the dilemma in the rapid development of enterprises
Analysis: Efficiency in Enterprise Asset Operation
Fourth, will you earn more?
-Financial indicators: the manipulation method of capital tolerance
Case: An enterprise develops rapidly with the help of the capital market.
Analysis: the balance of enterprise leverage development
——End——