On 2021June 10, Shu Chang opened her first live show in Tik Tok and won with a record of over 40 million GMV. Then, during August18, Shu Chang ranked eighth in the Tik Tok star list with a score of 64.57 million, and won the official title of "Tik Tok 8 18 Fashion Festival Ace Star"; At the beginning of September, Shu Chang was a guest in the live broadcast room of a jewelry brand, which directly contributed to the sales of a single live broadcast of 65.438+0.23 billion yuan.

In one live broadcast after another, Shu Chang constantly refreshed his record of carrying goods. In the past month, when you open Tik Tok, you can see that the comfortable live room has been ranked first in Tik Tok's real-time manifest for a long time.

Comfortable live broadcast capability

In the industry, it is recognized that star anchors have inherent advantages over professional anchors, which are mainly reflected in the expression ability and talent of artists, that is, "more familiar in front of the public."

Shu Chang has more than 20 years of performance skills, which makes her have strong adaptability, good camera sense and proper expression management when facing live cameras. During the live broadcast for several hours in a row, she rarely showed fatigue, always full of emotions, smiling and taking screenshots of always online.

At present, Shu Chang has found his own rhythm of bringing goods in the live broadcast. As can be seen through the lens, comfort is the main tone in her live broadcast room, and the rhythm of selling goods in the whole live broadcast room is controlled by her. Linking and issuing welfare lottery tickets are her own rhythms, and sometimes she even has to remind her assistant to speed up.