Below, I have summarized the following points in my 20xx years of work as a sales supervisor:
First, performance.
1, sales:
In xx, the annual sales task of sporting goods in children's area was 6.45 million, and the actual sales was X, exceeding the task by x%. Among them, the sales of xx is X, accounting for x% of the total sales in children's area. The sales of Bobilong Children's Paradise is X, accounting for X of the total sales. There are several sales peaks in the children's wear area. The first period is the celebration period, with sales of X, accounting for total sales of X. The second period is May Day, with sales of X, accounting for X of the total sales. The third period is the eleventh period, with sales of X, accounting for X of the total sales. In these large-scale activities, due to the strong promotion, it attracted passengers and increased sales.
The annual sales task of sports is xx years X, and the actual sales is X. X to complete the task. During the May 1 ST period, most brands participated in the activities, so the sales increased by X, accounting for X. During the 11th period, Adi, Anta, Li Ning, Kappa and other big brands did not participate in the activities, so the sales volume was not very satisfactory.
2. Assist the regional manager to complete the quarterly investment promotion adjustment plan.
In April, the preparations for the entry of Bobilong Children's Park and the follow-up problems after the entry were completed. At the same time, the area of the little lion cat was compressed, and the children's wear area moved forward as a whole. In the third quarter, the children's wear brand "Angel's Pocket" was introduced, and at the same time, the withdrawal of Koala Blue and the coordinated relocation of brands such as Oshkosh, DDN and Xiaoke Mi Lu were completed. In the same year 10, children's wear brands such as Mini House, Liuhengse and Shi Ying were launched. And complete the renewal of the original children's wear brand.
Second, the work content
According to the development needs of the company, I served as the director of children's wear area in xx, mainly responsible for the daily management of children's wear area. During these two months, the main work contents are as follows:
1, according to the category sales situation, assist the category manager to organize the sales activities in the middle office;
2, according to the company's work arrangement, check the salesperson's fire knowledge;
3. Assist the category manager to complete the entry of new contracted merchants;
Three. Shortcomings and plans for the coming year
In this year's work, although the work assigned by the leaders has been completed, there are still some shortcomings. I will strive to improve in my future study and work.
The following is the study direction and work plan for xx years:
1. Strengthen image and improve professional quality.
As a front-line operation supervisor, everything he says and does represents the company's image. Therefore, we should study professional knowledge hard, improve our own quality in an all-round way, and welcome the arrival of the new year with a brand-new mental outlook;
2. Be strict with yourself and play an exemplary role.
If you want to control others, you must first control yourself. In the work of xx years, I must strictly abide by the company's rules and regulations, actively participate in various trainings and meetings organized by the company, and set a good example for the sales staff.
3. Strengthen functions and provide good services.
One of the duties of the operation supervisor is to twist the tape between the supplier and the company, so I must try my best to communicate between the supplier and the company. Actively and accurately convey the company's various issues, and at the same time convey the supplier's ideological trends and intentions to the superiors in time, so as to give timely responses, so as to facilitate better cooperation between the two sides and achieve a win-win goal.
4. Assist the category manager in daily management, including:
(1) Understand the sales performance of all counters in the industry, organize special sales activities in time, and complete guaranteed sales;
(2) Understand the situation of counter sales staff, daily gfd, attendance, etc.
(3) Supervise the goods with broken codes and numbers in the counters, and urge timely replenishment;
(4) Check the environmental sanitation, lighting, facilities and equipment, and potential safety hazards in the public areas of this product;
(5) Check whether the hygiene, commodity display, commodity price tag, POP use, decoration and construction of each counter comply with the management regulations;
(6) Supervise and manage the bargaining sales and private collection of all counters.
The above is a summary of my work this year. I am now the director of children's wear area for sporting goods, and I am not very familiar with this category. But in the future work, I will actively try to understand and master some characteristics of this kind, be shameless, absorb "nutrition" through various channels, and improve myself in all directions.
Summary of the work of the sales supervisor of sporting goods 2 I. Summary of personal work this year
XX years passed quickly. In this nearly a year, I have gained something through my hard work as a sales supervisor. At the end of the year, I think it is necessary to make a summary of my work.
The purpose is to learn lessons, improve myself, make myself do better in sales, and have the confidence and determination to do a better job in the department next year. Let me briefly summarize this year's work:
(1) Personal Work Summary:
I came to work in X's company this year and started to set up a sales department in X. Before I took charge of the sales department, I didn't have any experience in selling sporting goods. Just because of my enthusiasm for sales, I lacked sales experience and industry knowledge in the sporting goods industry.
In order to quickly integrate into this industry, we should start from scratch when we arrive at the company, learn product knowledge and explore the market at the same time. When we encounter difficulties and problems in sales and products, we often consult xx manager, several leaders of the head office and other experienced colleagues to seek solutions to the problems, and study targeted strategies for some difficult customers, which has achieved good results.
By constantly learning product knowledge, collecting information from the same industry and accumulating market experience, I now have a general understanding and understanding of the xx market. Now I have been able to respond to all kinds of questions raised by customers clearly and fluently, accurately grasp the needs of customers and communicate well with customers, so I have gradually gained the trust of customers.
Therefore, after half a year's efforts, we have also achieved several successful customer cases, and some high-quality customers have gradually accumulated to a certain extent and have a more transparent understanding of the market. While constantly learning product knowledge and accumulating experience, my ability and business level have been greatly improved. In view of some changes in the market and competition in the same industry, I can now come up with a relatively complete plan to deal with some emergencies. For a project, you can always operate.
(2) shortcomings in the work:
1. I don't know enough about the sporting goods market, have a weak grasp of product problems, can't explain them clearly to customers, and can't come up with good solutions to some big problems quickly.
2. In the process of communicating with customers, we rely too much on and trust customers, which leads to a series of adverse reactions.
3. The work is not done well, and I feel that I am still in the position of a salesperson. My lack of training and guidance for marketing personnel has affected the sales performance of the marketing department.
Second, the department work summary
In the past year, through the joint efforts of all the staff in the sales department, the popularity of our products has gradually been recognized by customers in the market, and good after-sales service and excellent product quality have won unanimous praise from customers, as well as valuable sales experience and some successful customer cases. This is what I think we have done well, but there are still great problems in our work in other aspects.
(1) Sales:
Judging from the above sales performance, our work is not good, which can be said to be a big failure in sales. The chaotic price of sporting goods has brought us great pressure to open up the market.
Although there are some objective factors, there are also great problems in other practices at work, mainly in the fact that there are too few basic customer visits in sales work. The marketing department began to work in the middle of this year. At the beginning of work, there were xx records of customer visits, which were summarized as xx records without records, and it took xx days in eight months. In general, the number of customers visited by X salespeople in a day is xx. Judging from the above figures, our basic work of visiting customers has not been done well.
(2) Disadvantages:
1. communication is not deep enough.
In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Unable to respond quickly to suggestions made by customers. We don't know how well customers know or accept our products when conveying product information.
There is no clear goal and detailed plan for the work.
Sales staff have not developed the habit of writing sales summaries and plans, and sales work is in a state of laissez-faire, which leads to various adverse consequences such as no unified management of work, unreasonable distribution of working hours and chaotic work situation.
3. The development of new business is not enough, the business growth is small, the personal salesman's sense of responsibility and work planning are not strong, and his business ability needs to be improved.
Third, the market analysis
At present, there are many brands in the sporting goods market, but mainly those companies. Now our products are first-class products in terms of product quality and function. In terms of price, it sells at a high price. In the process of selling products this year, the most involved problem is the price of products.
Several customers lost their orders because of the price problem. In the face of small customers, the price is not too important, but in the face of large purchases, customers are very sensitive to the price of products. In next year's sales work, I think the price of products should fluctuate appropriately, which can promote the sales of sales staff.
In xx area, our company entered the market late, so we have no advantage in product popularity and price. There is great pressure to open up the market in xx, so we put the main market in regional cities, where the market competition is relatively smaller than that in xx. With the reduction of external factors and the flexibility of our sales staff, I believe we can do better than before.
The market is good and the situation is grim. It can be summarized in this sentence. Today, with the rapid development of science and technology, next year will be a promising year. If we don't do a good job in the market and seize this opportunity in the next year, we are likely to lose this opportunity and never have a chance to do this market again.
IV. Work Plan for the Next Year
In next year's work plan, we will focus on the following tasks:
1. Establish a sales team with familiar business and relatively stable personnel.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It is a major task to build a lethal team in the sales manager's work next year.
2. Improve the sales system and establish a clear and systematic business management method.
Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the salespeople exert their subjective initiative in their work, have a high sense of responsibility for the work of the sales manager, and improve the sense of ownership of the salespeople.
3. Cultivate sales staff to find problems, sum up problems, and constantly improve their habits.
The purpose of training salespeople to find and summarize problems is to improve the comprehensive quality of salespeople. In the work of sales manager, I can find and summarize problems, put forward my own opinions and suggestions, and improve my business ability to a new level.
4. Establish sales and service outlets in regions and cities.
According to a series of problems encountered in this year's business trip, the scheduled customer suddenly changed the itinerary, broke the contract, and the vehicle was not at home, which disrupted the planned itinerary and failed to successfully complete the business trip. Causing a waste of time and money.
5. Improve the sales target.
The most basic sales target this year is to have a monthly income statement. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks.
I think the development of the company next year can not be separated from the overall quality of the employees of the company, and can not be separated from the company's guidelines and team building. Improving the standard of execution, establishing an excellent sales team, and having a good working mode and working environment for the sales manager are the keys to the work.
Summary of the work of sporting goods sales supervisor 3. I have joined xx for 1 year. In this year's work, I constantly challenged myself, worked diligently, strictly abided by the rules and regulations of shopping malls, honed my working ability in practice, and greatly improved my business level.
I know that my progress in work was distributed with the help of everyone, and it was also highly recognized by the leaders of the mall. In July of xx, I was appointed as the supervisor, which was the greatest affirmation of my work. Looking back on the stormy course of the past year, I made the following work summary:
First, moral cultivation and professional ethics.
Through the continuous study of newspapers, books and magazines, I love my job, have a strong sense of responsibility and dedication, have a correct working attitude, be serious and responsible, strengthen the study of professional knowledge and constantly recharge myself. This is a source of confidence in selling jewelry.
Second, the quality of work, achievements, benefits and contributions
Finish the work with good quality and quantity, and the work efficiency is high. At the same time, I also learned a lot at work and exercised myself. Through unremitting efforts, my work performance has been greatly improved.
Third, the experience in the work
I recommend it carefully.