For many years, AWNL has been focusing on energy bracelets with healing function, but many other styles are introduced every year.

This is because the two founders are convinced that the natural gems in Nordic rune culture (such as Nepalese culture) have powerful healing and protection capabilities for people's body and mind, from soothing emotions and relieving stress to bringing good luck. AWNL hopes that its wearers can enjoy fashion and get physical and mental healing.