I have worked in the company for almost a year. This year, with the help of my colleagues and the company, I slowly stepped into the door of the jewelry industry from a layman. Jewelry was noble and mysterious in my previous impression. In the process of working in the company, I gradually became familiar with these jewels and regarded them as a real part of my career.
As far as personal professionalism is concerned, I really learned a lot this year. The more you know, the more you feel the need to deepen your study. When I first entered the business, I thought it would be great to know what diamonds are and what platinum is. But with the in-depth understanding of the industry, I deeply feel that I need to know more professional knowledge, such as the hottest jade, a lot of gold sold, and other colored gems and so on.
In terms of personal performance, I am responsible to say that I am not satisfied with the sales situation this year, the sales volume is not ideal, and the time for customers to come to the counter is short. In this store, although we occupied an ideal position, we did not produce good results. For this, I have always been like a boulder. On the one hand, we are under great pressure and feel that we have failed the expectations of the company.
The performance of objective analysis is poor, and I have summarized three aspects:
On the one hand, our professionalism needs to be improved. The professionalism mentioned here mainly refers to professional knowledge, sales ability and work enthusiasm. I have to admit that I am not good enough in this field and I am very enthusiastic about sales, but my professional knowledge and professional sales ability of jewelry must be improved. Here, I sincerely hope that the company will give us more opportunities to improve our learning in the new year, which will not only increase our sales ability and enthusiasm, but also increase our sense of belonging to the company.
On the other hand, the display of commodities is not absolutely perfect with the display of main commodities and auxiliary commodities. I think our props are in good condition, mainly in the layout, the position that customers can easily see, and the effect of standing outside the counter should be more coordinated with the goods we mainly display. I also hope that the company can give us professional help and help us improve the counter display.
Third, the product structure, the number of products on the jewelry counter of this brand is not enough, and the other is not exquisite enough. There are many loopholes in the product structure, which will cause two serious problems. One is that most of the time, customers can't directly choose the products they need on the counter, and we need to spend more time to guide customers to go in other directions, but this is obviously circuitous and the effect is not good. Another problem is that the display of the counter and the display cabinets behind it will be sparse, which will make our counter ugly. So I hope the company can make some adjustments and enrich its products. Of course, it doesn't mean that the goods must be complete. I think it can get twice the result with half the effort to make correct adjustments to the mainstream commodities in this market.
The above three aspects are the main reasons for my poor performance this year. In short, sales should be customer-centric. After all, the competition between shops and the surrounding environment is fierce. Only by serving customers as well as possible can we establish our own customer circle and have a benign and lasting performance.
We should see that the potential of the store is huge, and our position is not bad, occupying two sides and a corner. If we can make a good adjustment at the main level, then I still have great confidence in our performance in the new year.
In the new year, I will definitely put more enthusiasm into sales, and I will also feed back the information to the company in time. I hope the company can point out my shortcomings in time and give me help and improvement.
No one is perfect. I believe that as long as we can really work as a team and support each other, many problems can be solved quickly, and we can also give full play to our advantages in communication and sales.
I hope that in the new year, the company's performance will be better, and the business of this brand of jewelry counters will have a qualitative breakthrough.