Fab rule is a good way for salespeople to analyze the benefits that products bring to customers. When introducing product introduction, sales policy (purchase policy), sales details, etc. According to customers' needs and intentions, conduct selective and purposeful persuasion one by one. ?
1, features refer to the specific attributes and functions of a product or service. Features are facts and details that describe products or services, such as product specifications, materials, dimensions, etc. The function can be compared with competitive products or unique compared with other products.
2, Advantage (advantage) refers to the characteristics of products or services relative to the advantages of competitors. Advantages are defined by connecting the characteristics of products or services with the needs and values of customers. Advantages tell customers why choosing this product or service is better than other options.
3. Benefits refer to the actual benefits that customers get from products or services. Benefits are the result of characteristics and advantages, emphasizing the value to customers and the ability to meet needs. Benefits are closely related to customers' needs and expectations. They can save time, save costs, improve efficiency and quality of life.
Common words in sales
1, prologue: "Hello, I'm Fengfeng, and I want to share a very high-quality product/service with you on behalf of (company name)."
2. Arouse interest: "Our products/services have great competitive advantages in the market and can bring you more benefits."
3. According to the needs of customers: "According to your needs, we can customize the solution that suits you, so that you can get more benefits."
4. Emphasize the advantages and benefits of products/services: "Our products/services are of high quality, reliable and durable, and can bring you long-term use value."