The following display skills come from the application of marketing practice, which is more or less helpful to sales and brand promotion.
First of all, as the first principle of jewelry display, it emphasizes the concept of "quantity".
The product display looks full, and the product display must have a sense of quantity in order to attract customers' attention and interest and bring visual impact to customers.
Secondly, it requires jewelry display cabinets to pay attention to "color" collocation.
If customers buy impulsively, the appearance of goods packaging and visual impact are caused, attention should be paid to the color matching display of goods, and the cold and hot colors should be properly combined to avoid the visual confusion caused by the parallel display of goods with different colors.
Third, products of the same category are required to be displayed on the adjacent shelves or positions of the "group".
Products of the same category should be displayed in close proximity, so that customers can find the products they need more easily.
Fourth, jewelry display cabinets need "left and right combination" to attract consumers.
Generally speaking, after a consumer enters a jewelry store, his eyes will involuntarily turn to the left and then slowly turn to the right. This is because people always look at things from left to right. Therefore, the new products displayed on the left side of the jewelry store should attract consumers to stay as much as possible.
Five, "easy" to take, easy to take, easy to recycle is also one of the requirements of jewelry display.
Easy recycling is one of the conditions for good display of goods. If it is inconvenient to pick up the goods, or it is too troublesome to take them back, it will increase the time for picking up and releasing the goods. Then, the good-looking screen looks good. Make trouble.
Sixth, make full use of the "lights" of jewelry stores to set off jewelry.
When jewelry is full of soft and bright light, consumers can't help but appreciate it. Jewelry is displayed in a position with good light, good visual effect and sufficient brightness to ensure that jewelry is easy to see and find. The reasonable use of spotlights will amplify the advantages of products, rather than hitting the floor or other meaningless places.
Seventh, set up the "position" of cashier in jewelry store.
The cash register is the only way for consumers to arrange some beautiful ornaments and jewels on their way to the cashier. Consumers can see that some favorite things will increase the chances of being taken away.
Eighth, we have a relatively fixed position on the requirements of jewelry display, but we should also "change with time". Some consumers prefer to put jewelry in a relatively fixed position, which can reduce the time of looking for jewelry next time, but if jewelry is placed in a fixed position for a long time, it will give customers an old and rigid feeling. In both cases, we stipulate that after the products are placed for a period of time, the jewelry chain stores will slightly adjust their positions to make people look brand-new.