Diamonds can also get a 15% discount! As we all know, the price of gold jewelry is generally not discounted, but diamonds, as expensive jewelry consumer goods, can have such a big discount. Recently, the reporter saw a 5.5% discount promotion advertisement for diamonds in a brand jewelry store in Foshan. Is the discount real or fake? After investigation, the reporter found that there was something fishy behind the discount.

Discount after price inflation

Nowadays, many citizens like to buy diamond jewelry when they get married, and diamond jewelry on the market has also begun to attract customers with low-price promotions. The reporter asked the clerk in the jewelry store where the diamonds were on sale. The clerk replied affirmatively that the diamond ornaments in the whole store can be discounted by 9.5%. So the reporter saw a PT950 platinum diamond ring, 1 1.7 points, VVS clarity, I-class color. The original price is 8200, with a 5.5 discount, about 4500. At first glance, the price was cut by half, saving nearly 4000 yuan! Then after confirming that this ring does have an "identification certificate", that is, the "birth certificate" of the diamond, there is no loophole in the whole process. As an ordinary consumer, he may have bought a diamond ring of several thousand yuan just because he took a fancy to this discount.

However, out of the discount store, I visited other jewelry stores and found that the price of the diamond ring of the same specification is already around 4,000 yuan, and there is no need to ask for more than 8,000 yuan like the price tag of the discount store. The reporter once again consulted a merchant specializing in diamond jewelry. The relevant person of the merchant said that although the quality of diamonds with clarity grade VVS and fineness grade I is good, the diamond ring with the same quality of platinum inlaid with diamonds of the same specification is definitely not as expensive as 8,000 yuan even if it is bought in first-and second-tier famous brand jewelry stores such as Xie Ruilin, Zhou Shengsheng and Diamond Family. Obviously, jewelry merchants took advantage of the consumer psychology that consumers especially want to spend money when they encounter discounts on goods, and first raised the original price and then discounted it. Consumers must be cheated if they don't shop around.

Tip: Diamonds don't have a uniform and stable price like gold. Pay attention to shop around when buying and understand the approximate price range of diamonds of different specifications.

Is it cheap to buy diamonds in Hong Kong and Macao?

Many consumers like to buy jewelry in Hong Kong and Macau. On the one hand, there are many more brands and types to choose from than other small and medium-sized cities; On the other hand, cheap diamond jewelry can often be bought in Hong Kong and Macau. According to industry insiders, some new jewelry brands are listed in other small and medium-sized cities in China later than those cities with particularly mature businesses such as Hong Kong and Macao, and there are many kinds of jewelry brands in Hong Kong and Macao. However, Hong Kong and Macao are tourist cities, and many jewelry products are aimed at tourists who need to buy souvenirs. Therefore, the ornamental value of ordinary jewelry seen by consumers in Hong Kong and Macao is often greater than the real value. Sometimes, a 20-cent diamond can be bought for only a few thousand dollars, but a closer look reveals that the purity, color and lathe work of the diamond are just ordinary goods.

Tip: Because the general consumption of diamonds in China is only about ten years, consumers don't know much about the professional standards of industry appraisal, so it is best to choose famous brands when purchasing.