New World Jewelry Gold Co., Ltd. is a professional enterprise engaged in the production, processing, wholesale and retail of gold and jewelry inlay. It is a backbone enterprise of Wuhan professional enterprises and a comprehensive member unit of Shanghai Gold Exchange. The registered trademark of the enterprise is "Xinjin", and "Xinjin" brand jewelry is a famous brand in China's jewelry industry, a famous product in Hubei Province and a famous trademark in Hubei Province. The company has eight retail chain gold shops (points) and a jewelry production and processing factory. The company has more than 600 employees, more than 400 of whom have EMBA and college degrees. Every year, the enterprise sends technical backbones to the Jewelry Institute and related training institutions to study, and more than 10 employees have obtained GIC jewelry appraisers. With strong strength and growing business performance, the enterprise is the president unit of Wuhan Gold and Jewelry Industry Association and the largest professional jewelry enterprise in Hubei Province.

The corporate spirit of the company is "honesty, professionalism, unity and innovation", the corporate purpose is "reputation first, customer first", the corporate philosophy is "I would rather lose a thousand dollars than break my promise", and the corporate goal is "striving for first-class management, creating first-class services and running first-class enterprises".

People-oriented, the company has always attached importance to the construction of corporate culture and formulated a relatively complete enterprise management system. According to the modern enterprise system and operating mechanism, the company implements the general manager responsibility system under the leadership of the chairman, and has comprehensive functional departments such as the general manager's office, personnel department, business department, financial planning department, administration department, operation management department and quality control department. At the same time, the enterprise has established party committees, trade unions, youth league committees and other party and mass organizations. Every year, enterprises will conduct comprehensive training for employees as planned, including employee manuals, vocational skills, professional knowledge, legal knowledge, economic professional knowledge and so on. The employee training rate is 100%, and the qualified rate of training is over 95%. In 200 1 year, the company passed the ISO900 1 quality system certification.