Display is mainly used in fashion retail industry, and the most widely used are clothing, bags, shoes, ornaments, jewelry, department stores, shopping malls, supermarkets and so on.
Clothing display refers to the use of various props and visual expression techniques, combined with fashion culture and product positioning, through various display skills to show the characteristics of clothing. Reasonable clothing display can play a variety of important roles, such as displaying clothing, stimulating sales, facilitating purchase, saving space, beautifying shopping environment, enhancing brand image and increasing turnover. Clothing display is as important as store decoration, and it also has an impact on store turnover.
Apparel visual commodity is a professional and technical specialty, which needs some relevant theoretical knowledge and practical skills!
If you want to engage in this industry, then you should like it. Clothing display is a relatively trivial industry, which needs certain innovation and thinking ability. Learning requires patience and hard work, and at the same time, you must have certain aesthetic ability. It is necessary to understand the application and collocation of chromatics, fabrics and fashion trends, as well as the choice of accessories and molds, so as to skillfully combine with clothing and create a unique visual sensory experience. Without accessories and molds, it is necessary to make the display excellent.
Finally, it is best to use some PPT, PS and other software!
As for whether you should start with shopping guide when you say that you are engaged in clothing visual goods with zero experience, I will take some suggestions from others for your reference.
In China, because the exhibition started late, there is no major like university or visual merchandising. In the past, most of the visual goods became monks halfway. I am a fashion design major, and I am engaged in this industry after graduation. I recommend several channels for you to enter the industry:
1. Go to a professional organization to do an exhibition training (such as exhibition * * *). This kind of institutional training has three advantages:
First of all, you can meet people in the circle, so that we can exchange experiences.
Second, you can learn relatively professional knowledge and practice.
Third, you can get the opportunity for them to recommend you jobs, because this kind of organization will cooperate with many enterprises and there will be many job opportunities. You can try those that meet your requirements. 2. Go directly to a more formal clothing company for an interview with a shopping guide or display helper (preferably a foreign-funded or Hong Kong and Taiwan enterprise). Generally speaking, such a regular company store will have a position of display assistant, who will do sales guide while doing display and learn from other visual goods experience. Display for sales service. When doing shopping guide, customers can learn whether the store display can attract them and which displays can attract them, so as to learn how to make attractive displays. The above suggestions are for reference only.
Of course, if you don't graduate from related majors, it is relatively difficult to engage in clothing display, because you lack certain theoretical knowledge and cognition, and you may have certain disadvantages when applying for the first time. Even if he passes the interview, because he started from scratch, he will be slow to adapt. At first, I usually worked as a small assistant (assistant) in shopping guide or display. Everything has a gradual process, especially when I come into contact with a new industry. If you really have a good aesthetic view, you are willing to study hard and practice hard, and you will learn much faster from a good teacher.
Related books "Red Versace, Grey Armani" and "Shop Display Design"
Picture category:
Window design and visual merchandising;
NO.5 recommended reason for fashion window shopping: this book contains more than 80 works by 49 designers/companies, showing the most creative window designs around the world in the past two years. The selected cases are very creative and practical. This book explains in detail how window designers express a specific idea or display a product, which not only conveys product information to the audience, but also serves as a channel to communicate brand value, thus achieving the purpose of increasing sales.
Tips: Unfortunately, there is only an English version at present, but there are not many words in the book, and there are many creative windows to display pictures.
Recommended reason for the 4th issue of New Trends in visual merchandising: This book covers a large number of shop merchandise display and window display, guiding signs, lighting, color and digital technology. These topics are divided into chapters, and each chapter is accompanied by a large number of pictures of different retailers, totaling more than 500.
No.3 visual display: retail window and in-store display recommended reason: strongly recommended to employees or learners in the retail industry. This book covers all aspects of visual merchandising, from window display to store display. Through the case analysis of commercial centers and supermarkets, it provides all-round practical suggestions and comments from well-known visual merchandising people for the retail industry. This book will unveil the mystery of professional visual merchandising personnel's toolbox, how to use the model, the application of recent technology, the production and purchase of props, and the related knowledge of purchasing psychology.
The second issue of Eye of Fashion: Top Window Design in Europe Recommended reason: This book mainly tells about the window design of department stores along Paris Avenue, where pedestrians are in a hurry and tourists are woven-those dazzling spotlights, fashionable brilliance and creative design are always so confusing and stopping. The window is like a mirror, which reflects our character and expresses our value. Among them, this book reviews in detail the development history of Paris Spring Department Store founded by 1865: it started to use electricity from 1888, and was one of the few department stores that used escalators to serve customers at that time. Moreover, it was an incredible idea to build a ski resort on the roof of 1966, Spring Department Store at that time and even now!
Tips: It is a very good book to understand the history of window design, regardless of creativity, color and modeling.
NO. 1 WindowDisplay Recommended reason: This book will show you the brightest window design in the world, bring inspiration to visual merchandising and retailers, design perfect windows, and achieve the purpose of increasing sales. This book consists of seven chapters, covering all aspects of visual merchandising. Each chapter shows successful cases with pictures, and introduces the window highlights and production process in detail. It is a necessity for retail store employees.
I wonder if I can solve your problem? If you need to know some other information, you can know about the exhibition * * * and Oh!
I have extracted some information about other friends here, and I would like to express my gratitude! I'm not an insider. Please correct me if I don't speak well. Thank you very much