Iridium guide

With the approach of the Lunar New Year, the popularity of brand marketing is getting higher and higher, and the special offers of the Year of the Ox of major brands are also coming one after another. Some brands choose cross-border joint names to jointly create limited products; Others work hard on classic products and launch the exclusive periphery of the Year of the Ox, all of which effectively use holiday marketing to enhance brand awareness, but also convey brand temperature to a certain extent and stimulate consumers' desire to buy. Throughout the whole "Year of the Ox" camp, there are many kinds of patterns, which not only meet the diversified needs of consumers, but also have certain collection value. It's also a good choice for New Year's gifts, which makes you 202 1 bullish.

luxury goods

Louis Vuitton

The limited edition of the Year of the Ox is called the design of "Cow Must Be Fat"

In order to welcome the Year of the Ox, Louis Vuitton released a series of limited items in the Year of the Ox, such as piggy bank, square towel, necklace and bracelet. Not only did he design a lovely image of cartoon cow, but the Monogram presbyopia on some items also turned into China red, full of the flavor of Spring Festival.

One of the most distinctive is Rodeo's square towel with funny cow patterns on it. Its design is that the image of a divided cow is stacked on a Louis Vuitton hard box with a large Monogram pattern in the background and a complicated bell pattern on the edge, which is full of fun. There is also the design of necklace style, taking the image of the cow with the whole series theme as the pendant image, and adding LV LOGO to the chain; The bracelet design is a combination of metal ox and LV classic printing. Netizens have different opinions about Louis Vuitton's limited design of the Year of the Ox. Some people think it's ugly, while others think the image of "Niu Fu Bi" is cute, which means "Niu Fu Bi", giving people an ugly feeling.

Gucci (brand name)

Doraemon x Gucci joint series, Doraemon for "Golden Clothes"

In order to welcome the upcoming China New Year, Alexandra Michele, creative director of GUCCI, integrated Doraemon, a popular cartoon character, into a series of single product creations, and launched Gucci 202 1 Doraemon X Gucci co-branded series, including shoes, bags, handbags, small leather goods and hats.

Doraemon in this joint series not only appears as a classic blue cat-shaped robot, but also wears a bull costume with golden tones and golden horns, which is transformed into a fun disguise specially created in the Year of the Ox. It changes various postures on GG logo to be playful and lovely, and opens up good luck in the new year. It is worth mentioning that the series also includes a recyclable green packaging bag with Doraemon in blue and special gold in the Year of the Ox, and a special label to commemorate the 50th anniversary of Doraemon comics, which is both environmentally friendly and meaningful.

Watch products

Vacheron Constantin

The chronology of the Year of the Ox shows the collection value.

Vacheron Constantin welcomed the 1 1 zodiac watch in the Spring Festival of the Year of the Ox. This Vacheron Vacheron Constantin Métiers d'Art master series China Zodiac Legend Year of the Ox watches, respectively, launched a rare number of 65,438+02 rose gold and platinum.

This watch conforms to the indomitable, loyal and persistent spirit of the zodiac cattle. Inspired by paper-cutting technology, combined with multiple technologies such as gold carving and enamel, different styles of "bull" patterns are carved with platinum or rose gold materials corresponding to the watch case. Some netizens in Weibo commented: "The cow's' shape' pattern is lifelike, and even the cow's fur and eyes are portrayed quite well." At the same time, the panel of the watch adopts semi-embedded design, and the golden carvings of flowers, branches and leaves with Chinese style set each other off. Vacheron Constantin's chronology of the Year of the Ox is ***24, which shows great collection value.

earl

The limited edition watch of the Year of the Ox is elegant.

In order to present China's new year, the Year of the Ox, the Earl specially launched a brand-new Altiplano to Zhen ultra-thin limited-edition watch. In addition, the Earl also launched a new series of moon-phase watches, and selected several watches and jewelry products with time series.

It is reported that the Earl's limited edition watch in the Year of the Ox was made by the famous enamel master Anita Porchet. The bull of the zodiac is depicted on the dial of the Earl's iconic Altiplano to ultra-thin watch series, with a black leather strap and a 18K platinum pin buckle, showing elegance.

Beauty cosmetics supplies

Clinique

The limited edition of the Year of the Ox, the Q version of the bull's head is very cute.

In order to welcome 20021Year of the Ox, Clinique once again combined the concept of floret and Year of the Ox, and launched the limited edition of Year of the Ox. In this new limited edition series, it includes a classic little daisy highlight, with a Q version of the bull's head and a limited edition of the Taurus bottle cap version of the pitted butter. In addition, Clinique's New Year limited products also include newly packaged laser bottles and pure powder water.

Although Clinique's products have not been upgraded this time, it is related to the New Year celebration through product printing design. Taurus highlights defines the classic plait embossing as a lovely little Taurus relief, which perfectly presents "Taurus" with the most popular bright champagne gold. In addition to the eye-catching and lovely shape, the powder is also very delicate and translucent. Many netizens said that "you can't see pores on your face at all, and you can create a delicate luster and brighten the outline of your face with a touch."

L'OCCITANE

The Year of the Ox blessing gift box, presents the New Year.

On the occasion of 20021Spring Festival, L 'Occitane put on new clothes for the New Year, and created a limited edition star bottle muscle bottom essence and sweet almond body series in the Year of the Ox. Among them, "L 'Occitane Starlight Bottle Muscle Bottom Essence" limited edition is packaged in China Red to convey good wishes, and "L 'Occitane Year of the Ox Limited Edition Sweet Almond Compact Series" is packaged in Provence European calfskin to wish the coming year.

In addition, L 'Occitane also incorporated the elements of the Year of the Ox into the creation of new year's limited-edition products, and launched four limited-edition gift boxes based on shea butter in China market. L 'Occitane has made a limited set meal for the New Year, including "always smiling" lucky cow, "all the best" nourishing cow, "youthful and beautiful" elegant cow and "bullish" fragrant cow, offering full blessings for the New Year in the form of gift boxes.

Asamaru tablets

imperial capital

The Year of the Ox blessing box, Kangxi imperial pen

In the Spring Festival of the Year of the Ox, the Cultural Service Center of the Forbidden City produced the "Year of the Ox blessing box", which contains items such as Dafu characters, Fu Xiaozi, door gods, Spring Festival couplets, banners, red envelopes and blind boxes. According to reports, the couplets were written by Emperor Kangxi for Changchun Palace, meaning that the times are prosperous and the four seas are spring; The word "Fu" was written by Emperor Kangxi for sourdrang queen, which means "many children, many talents, many professions, long life and many blessings" and is known as "the best blessing in the world".

In addition, the limited blind box of the Year of the Ox also contains six lucky cows, namely Wanfu Cattle, Jincai Cattle, Daji Cattle, Changle Cattle, Shun 'an Cattle and Bullshit Cattle. There are two boxes randomly in each set, and consumers can open them after buying them to see what is the best luck in the new year. A new year opens a new chapter. At the same time, adopting the form of "blind box" will also stimulate consumers' expectations and bring full surprises.

Lego brand plastic locking building blocks

The series of "Traveling to the North for the New Year" is full of overall details.

On the occasion of the Lunar New Year, Lego released a series of new products, including the story of 2008 and the Lantern Festival during the Spring Festival. The packaging style of the two suits still maintains the style of the special edition of the New Year, and the prices are 699 yuan and 999 yuan respectively.

In 2008, the story set is set in northern Xue Rui, which includes the traditional customs of China, such as exorcism, setting off fireworks and pasting doors. The Spring Festival Lantern Festival combination is the scene of the southern Lantern Festival on the fifteenth day of the first month, including exquisite Jiangnan courtyards, bridge corridors and lively Lantern Festival. The Year of the Ox also has 699 yuan, which is only available in northern winter, and is very popular with consumers. The netizens in the little red book said, fireworks at zero o'clock in the New Year, icicles on the eaves in the north, lanterns on the doors and so on. In the process of assembling the story of Nian, it was found to be full of overall details, and the collocation and design of Nian beast were also very good.

present

Montblanc

The limited writing tools in the Year of the Ox show the brand ingenuity.

To celebrate the Year of the Ox, Montblanc released a limited number of auspicious writing tools for the Year of the Ox. The hat is hand-carved with a lifelike cow pattern, surrounded by corn, symbolizing hard work and bumper harvest, while the auspicious clouds above symbolize good luck. Champagne gold pen is covered with auspicious cloud totems representing wealth, and the end of the pen is also inlaid with aquamarine, the birthstone of the zodiac cow.

It is reported that this pen is limited to 5 12 in the world. The limited number comes from the auspicious number 8 x 8 x 8, which symbolizes the homonym of "hair". Not only are the numbers hidden, but the cover of 925 standard silver shows the brand ingenuity and reflects the best wishes to the fullest. In addition, the Montblanc limited edition series is also equipped with a golden Year of the Ox notebook, the cover is hand-made with cross leather, depicting the pattern of the ox, which highlights the advanced texture as a whole.

Rose only

The gift of eternal roses in the Year of the Ox brings a brand-new romantic sensory experience.

In 20021year, as a high-end token brand of love, Roseonly launched a limited edition of the Year of the Ox to create a cute and energetic "cowboy heart" doll, in which "ox" also stands for "keeping love in the heart".

This time, with the help of the image of the cow, Roseonly also created a variety of limited editions of the Year of the Ox, including "Cow in the Heart" series of flower balls, music balls, bell cups and high-end customized series, with prices ranging from more than 1,000 yuan to tens of thousands of yuan to meet the different needs of consumers. Among them, about 450 roses are selected by the budding rose cow, which further creates a lovely rose cow doll, which combines golden horns and cocked oxtail, and the image is very playful and vivid; The product specially adopts a more transparent acrylic cover, which makes this loving gift more fully protected, and further brings a romantic new sensory experience through high-permeability materials.

3C article

Apple Inc

Air Pods Pro is only used in the Year of the Ox to meet individual needs.

65438+1On October 7th, Apple launched the limited edition of AirPods Pro, the official design of the Lunar New Year. The appearance of the limited-edition earphone and the ordinary earphone has not changed much, and the price is 1999 RMB, but the image of a cow is added to the limited-edition charging box.

In order to meet the individual needs of more consumers, Air Pods Pro also supports the service of carving patterns for free, and supports the carving of emoji, characters and numbers, which can be mixed and mixed. According to Apple's official WeChat, the official limited edition of Air Pods Pro in the Year of the Ox is available in Apple Store retail stores and Apple Store online stores, with a limited edition of 25,400 pairs, and each person is limited to 2 pairs.

Huawei

The limited edition Mate40 Pro mobile phone case in the Year of the Ox is well received in color and feel.

At 65438+ 10 month 18 day 18: 08, Huawei brought 202 1 "ox" limited protective cover for Mate40 Pro users, and the price was 99 yuan. According to Fang, the limited edition protective cover of Niu Zhuan Gan Kun is made of PU material, which is light, light and dirt-resistant, bringing a comfortable grip. The side grip adopts borderless design, and the camera position on the back is raised by 0.35mm, which effectively protects the camera and complements Mate40 Pro.

It is reported that Huawei Mate40 Pro was released at the end of 2020 10, and it is one of the most popular models in Mate series. In the limited edition protective shell comment area of Huawei Tmall flagship store, many netizens said "it fits perfectly, feels great and looks good", "the high-end atmosphere is classy and awesome" and "red is very festive and auspicious in the New Year".

Quickly eliminate articles

Starbucks

The Year of the Ox Star Cup is both festive and creative.

In the Spring Festival of the Year of the Ox, Starbucks launched the Lion Awakening Series, koi fish Series and Cattle Series Star Cup, and incorporated elements such as lion dance, koi fish and Zodiac Cattle symbolizing happiness and auspiciousness into the products. Every model is dyed with China Red, and the details are full of China elements, which are both festive and creative, combining the sense of New Year with the sense of fashion.

Take the stainless steel lock straw cup of lion dance lucky cow as an example. This product is matched with a three-dimensional lion dance head cup set, which is exquisite and full of annual flavor; Also equipped with a sling, portable and easy to carry, the cup can be slung over the shoulder, just like a small backpack; It is very convenient to lock the straw and open it with a light press. At the same time, Starbucks will use China elements this time, and it has also gained a wave of goodwill. Many netizens ridiculed that "Starbucks sells cups instead of coffee" and "I have to say that I really know China culture".

Nongfu Spring

The "Taurus Zodiac Bottle" series has stories and implications.

This year, Nongfu Spring launched the "Golden Bull Zodiac Bottle" series, which has stories and implications. In product packaging, the materials used in this series are all glass, and the bottle body is in the shape of a drop of water. The pattern design of the bottle body of the Taurus Zodiac is divided into two versions, covering different contents: one is presented in the image of a bull, implying a promising future; Another pattern is a "family of three" composed of a cow's father, a cow's mother and a calf, showing a warm scene of "calf's affection".

It is understood that Nongfu Spring's zodiac glass bottle water is still only sold this year, with a limited edition of 200,000 sets. You can participate in the interaction and win the suit through the official WeChat applet "Jinniu Yingchun, Good Water and Prosperity". In addition, Nongfu Spring also launched a long illustration, telling the story of a cow named Xin Chou carrying water to the "mountain spring" in Proterozoic, which is full of meaning.

Snacks article

Bestore

A carnival full of bulls with all kinds of beef products.

On 202 1, a gift bag full of bulls was launched in a good store, with a net content of 586g/ box. There are six kinds of products in the big gift box: hot pot beef, spiced diced beef, diced beef (spiced), lamp shadow shredded cow head (spicy), spicy beef and beef tendon (spicy).

Bull-full gift package, the outer package is mainly red, with the golden bull zodiac printed on it, which means good luck. The box is presented in small packages at the price of 145 yuan, and there are corresponding promotional activities. Many consumers said that "the combination of beef is especially recommended, which is large in quantity, delicious and cost-effective", "it's all packaged independently and convenient to eat" and "a delicious snack set that children like very much".

dove

12 Zodiac custom-made national wind gift box, interpreting the strong Chinese New Year flavor.

This year, Dove launched the 12 Zodiac Custom Guofeng Gift Box. The package is golden, which is an auspicious god beast Taurus, and the festive red is wrapped in an iron box, which means "Taurus is auspicious, and' red' comes first".

In the gift box, each chocolate is printed with the zodiac, and the super cute beast sends blessings online. For example, Jingui Pu 'er tea-flavored milk chocolate represents "cow" soaring, red bean-flavored milk chocolate represents "snake" for good spring, bergamot-flavored black tea-flavored milk chocolate represents "tiger" and so on. 12 The custom-made gift box of Chinese zodiac gives people a strong Chinese New Year flavor.