Matters needing attention in jewelry store decoration local lighting, usually including the lighting of windows, display racks and counters. Local lighting is to emphasize the customer's impression of the structure, texture and color of the goods. The more expensive the decoration, the higher the contrast and requirements for this local lighting. Because of its flexibility, spotlight is often regarded as the main lamp to complete this kind of lighting. Different angles of the light beams of spotlights will produce different effects. Jewelry store decoration ancient businesses paid great attention to using auspicious and smooth words to imply their business. At that time, most shops were crowned with the words Shun, Guang, Tai and Xiang, in order to be comfortable and auspicious. Modern management also pays great attention to giving their own shops a concise, fresh and distinctive name. As a shop, the name is also a university question. The name should be elegant and fashionable, which can touch the hearts of customers. A good store name must be suitable for the level, business purpose and emotional appeal of its target customers, so as to establish a good image for the store and enhance its appeal to customers. For the decoration of many small and medium-sized jewelry stores, the production and use of signboards can directly reflect the business content of the store. Making it into an image or figure consistent with the business content can enhance the direct attraction of the signboard. For example, the business scope of clothing stores is different, and you can take different types of signs. It is important to pay attention to the decoration of jewelry stores. In the decoration of Zhengzhou jewelry store, the facade is equivalent to the overall image of the whole jewelry store. A good facade can bring you more customers, so the design of the facade can not be ignored. Outdoor decoration refers to the beginning of all decoration in front of and around the store. Such as billboards, neon lights, light boxes, electronic flash advertisements, posters, leaflets, life advertisements, shop signs, facade decoration, window layout and outdoor lighting. , all belong to outdoor decoration. If a store wants to achieve good economic benefits, it must first let consumers enter the store. In addition to advertising, traditional prestige and other factors, consumers' understanding of a strange shop begins with its appearance. The general psychological reaction of people to things is that a shop with elegant and luxurious outdoor decoration will sell high-grade and high-quality goods; Moreover, the decoration is flat or outdated, and the goods sold are definitely patchy and the quality is difficult to guarantee. Too luxurious or simple decoration, with uncoordinated layout, itself is an artificial barrier to refuse consumers. Matters needing attention in jewelry store decoration design: the appearance is the overall feeling of the store, which sometimes reflects the grade and personality of the store. Overall style can be divided into modern style and traditional style. The appearance of modern style gives people the flavor of the times and modern psychological feelings. Most shops adopt modernist style, which has an incentive effect on most consumers with a strong sense of the times. If the store is in the business district, the nearby shopping malls are generally more modern and can achieve a harmonious effect. In today's developing society, modern style shops give people a fresh feeling, which makes them harmonious and unified with modern high-speed society, and also reflects the trend of clothing. Matters needing attention in jewelry store decoration have the appearance of national traditional style, giving people a simple, rich and traditional psychological feeling. Many century-old shops have become traditional font sizes that have influenced China and foreign countries, and their appearance decoration has formed a fixed pattern in the hearts of consumers. So their traditional appearance style is more attractive to customers. If the clothing store deals in ethnic costumes or antique costumes, such as cheongsam, traditional styles can be adopted. Or the clothing store is opened in a commercial street full of antiques, or it can adopt a traditional style consistent with the overall style.