When planning any activity, we should make clear the motivation, purpose and positioning nature of the activity.
The purpose of postpartum recovery shop design activities is generally:
1. Opening promotion to expand your brand awareness after delivery in the local consumer market.
2. Drain the store and increase the number of new pregnant mothers, Ma Bao and other target customers entering the store.
3. Improve the return rate of old customers.
4. Lock customers and do points redemption/card processing activities.
5. Use project discounts to improve performance and attract customers into the store.
Every activity has a clear orientation and direction, and it is easier to produce results when activities are carried out.
Before the activity, target customer analysis is essential. For example, the entry rate, transaction rate, age level, comprehensive spending power, etc. Through big data analysis, accurately locate the target market, once locked, carry out more targeted activities for promotion, and the activities obtained often get twice the result with half the effort.
No matter how well the preparatory work is done, the content of the activity is still not attractive enough, or it directly affects the final effect! Therefore, to grasp this key point, the content of the activity must be detailed enough and attractive enough. You can summarize the past activities or refer to the activities of your peers, but remember to draw a gourd ladle and highlight your own preferential characteristics.
The activity content must be subdivided into the following parts:
1. Highlight the clear theme
2. The content of the plan that the pregnant mother (target customer) is interested in and can implement.
3. Eye-catching and novel design and illustrated activity layout style.
4. Determine the activity time (it is generally recommended to warm up for one week, and the activity cycle should not be too long to prevent the clerk or pregnant mother from participating in the passionate retreat)
A reasonable reward mechanism can motivate the store team to promote activities more actively.
You can set up different reward mechanisms, such as team PK, individual PK, achievement award, excess award, customer award and transaction award. The reward content can be varied but not too complicated, the bonus is moderate or the reward materials can be practical, and the final price should not be too cheap.
The reward mechanism in place can not only bring high morale to the clerk, but also continuously improve the initiative of the clerk and enhance the team cohesion!
Everything is ready, it is necessary to do a good job in the key division of labor, which generally includes the following aspects:
General manager of 1. activity
2. Active material buyer
3. Activity statistician
4. Event propagandist
5. Event site receptionist
6. Activity Coordinator
Details determine success or failure. The division of responsibilities of store activity personnel should be clear, the execution and reporting time, reporting times, data release and reward sharing time of each person should be determined, and the executives should be arranged in place.
Before some large-scale activities are carried out, it is necessary to preview the key points, which can help team executives to further strengthen their grasp of the main points of the activities, thus greatly improving the implementation effect.
When the activity officially begins, it is necessary to arrange a special person to follow up the activity in real time every day, especially the performance progress report of each group of people in each time period and the real-time communication at the activity site.
During the implementation of the activity, it is necessary to arrange a fixed time to share the summary and commendation of the activity in stages, and then analyze the problems and make timely adjustments.
Timely problem analysis helps the team to return to the right direction and better promote the effect of the activity. When reporting and summarizing, generally praise first and then point out the problems, taking care of the emotions of the executive clerk.
When the activity officially ends, all employees must be organized to summarize and commend, reward outstanding employees in the activity, and conduct a comprehensive analysis of the advantages and disadvantages of the activity. Help the team get achievements from the activities, and learn teamwork, organization and management skills, communication skills, etc.
Judging from the above nine-step process, in order to achieve a good activity effect, from the early activity planning to the later implementation, the details of each step should be controlled in place to promote the final ideal effect.
Doing every store activity with your heart is the guarantee of your performance. Join beautiful mom to help you open a shop, and you don't have to worry about the number of passengers: from site selection to opening, from event planning, customer development to store operation, beautiful mom helps you take every step of opening a shop!