1, Lukfook Jewelry is famous for its fashionable design and excellent quality. Its product line covers necklaces, bracelets, rings and earrings of various materials. Chow Tai Fook is famous for its high-quality and high-grade jewelry, and its product line covers all kinds of precious materials such as diamonds, jadeite, gold and platinum.

2. The market positioning of Lukfook Jewelry is mainly aimed at young consumers, paying attention to fashion sense and personalization, and the price is relatively close to the people. Chow Tai Fook's market positioning is mainly aimed at high-end consumers, paying attention to the historical heritage and luxury of the brand, and the price is relatively high.

3. Lukfook Jewelry pays attention to the promotion and sales on the e-commerce platform, and also opens physical stores in major shopping malls. Chow Tai Fook pays more attention to the construction and management of offline stores, and also promotes and sells them on the e-commerce platform.