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Is it necessary to bear legal responsibility for selling jewelry by cheating?
Hello, fraudulent sales, of course, you have to bear legal responsibility.

Law of the People's Republic of China on Protection of Consumer Rights and Interests

Article 4 When conducting transactions with consumers, business operators shall follow the principles of voluntariness, equality, fairness, honesty and credibility.

Article 5 The state protects the legitimate rights and interests of consumers from infringement.

The state takes measures to ensure that consumers exercise their rights according to law and safeguard their legitimate rights and interests.

Article 8 Consumers have the right to know the real situation of the commodities they buy or use or the services they receive.

Consumers have the right to require business operators to provide prices, places of origin, producers, uses, performance, specifications, grades, main ingredients, production dates, expiration dates, inspection certificates, instructions for use, after-sales services or the contents, specifications and expenses of services, etc. according to different conditions of goods or services.

Article 19 Business operators shall provide consumers with true information about commodities or services, and shall not make misleading false propaganda.

Business operators should give true and clear answers to the questions raised by consumers about the quality and usage of the goods or services they provide. The goods provided by the store should be clearly marked.

Twenty-second operators should ensure the quality, performance, use and validity of the goods or services they provide under the normal use of goods or services; However, unless the consumer knows that the goods are defective before purchasing or receiving services.

Where a business operator indicates the quality of goods or services by advertisements, product descriptions, physical samples or other means, it shall ensure that the actual quality of the goods or services it provides is consistent with the indicated quality.

Article 35 If a consumer's legitimate rights and interests are damaged when purchasing or using a commodity, he may claim compensation from the seller. If the seller's compensation is the responsibility of the producer or other seller who provided the seller with the goods, the seller has the right to recover from the producer or other seller.

Consumers or other victims who suffer personal or property damage due to commodity defects may claim compensation from sellers or producers. If it is the responsibility of the producer, the seller has the right to recover from the producer after compensation. If it is the responsibility of the seller, the producer has the right to recover from the seller after compensation.

When consumers receive services, their legitimate rights and interests are damaged, and they can claim compensation from the service providers.

The above opinions are for your reference.