1. Classify products, unify design and layout, and create momentum: collective exhibitions should especially consider unifying design, layout and layout according to product categories to establish an overall image. At the same time, because different products have different customers, product classification is also helpful for product promotion and trade negotiation. If it is an exhibition open to both the public and businessmen, commercial exhibition areas and public exhibition areas should be arranged separately if conditions permit. 2 conceive, arrange and decorate from the perspective of visitors, not from the perspective of exhibitors, that is, sellers: for example, put clothes in boxes and display them on the booth, it is better to take a big photo of the model wearing clothes and hang it on the booth. The former is arranged from the seller's point of view, and the latter is arranged from the buyer's point of view, which can attract the buyer's attention. This requires designers to know who the target audience is, what impression exhibitors want to leave on the target audience, what problems the target audience wants to know about the product and so on. Knowing the interest of the target audience is helpful for designers to arrange the effect of attracting the target audience and help products to participate in the exhibition. Highlight key exhibits: Many exhibits can be displayed in one booth. But for exhibitors and visitors, some exhibits are more important, usually new products or products with large turnover. Designers should understand this when designing the booth, reflect it in the design and layout, and give the appropriate location and area. The more important the exhibits are, the more they should stand out. In some cases, the whole booth layout revolves around a prominent exhibit.

Show the characteristics of exhibits: find out the characteristics of exhibits that can attract the target audience. Different characteristics of exhibits need different layout methods to show the best effect. Some products need to be hung on the exhibition board, some need to be placed on the ground, and some need glass cabinets; The whole booth, some look good from one side, some look good from all sides; Some need to look closely, and some need to look far away. What layout should be considered in the design? For example, jewelry is beautiful, precious and rare. So control the quantity, distribute it well, and make everything look precious. Non-precious jewelry, mass-produced, cheap, can be piled up in large quantities, appearing colorful. Luxury cars, like jewelry, need to stand out and show their dignity. High-end clothing should be supported by models and set off by carpets and spotlights. Durable clothes can be hung with ropes and piled up.