Selected Stories and Perceptions of Marketing Philosophy Part I: Scrapped Cable A transatlantic telegraph cable in the United States needs to be replaced because of damage. An ordinary jewelry store owner bought this scrapped cable. Many people are surprised at the boss's behavior and think that he must be crazy.
The boss hired someone to cut the cable into small pieces and decorate it as souvenirs.
Therefore, people flock to buy souvenirs buried under the Atlantic Ocean. The boss made a lot of money soon.
Feeling: Wealth is in your mind. As long as you are willing to explore, it will gush out like a spring.
Selected Stories and Perceptions of Marketing Philosophy Part II: Cheated Business A man spent a lot of money to buy a piece of land, only to find that he was cheated and bought a piece of lifeless land. It turns out that this land is only suitable for the growth of Hu Yangshu and scorpions.
After some remorse, he learned from a painful experience and decided to change this land. So he focused on scorpions everywhere, which is the most favorable condition.
After many years, it has become the largest and most famous scorpion breeding base in China, and has a factory specializing in processing and extracting scorpion venom and producing canned scorpions. A large number of tourists come to visit every year.
Feeling: No one has perfect conditions and resources. The only thing we can grasp is what we have now. Cleverly turn the immediate unfavorable factors into favorable factors, or even create defects? Features? . Success is actually very simple.
Selected Stories of Marketing Philosophy and Perception Part III: Chamil, a Jewish businessman, immigrated to Australia to do business. When he arrived in Melbourne, he started his old job and opened a food store. In contrast to him, it is a food store opened by an Italian named Anthony. As a result, the two food stores launched fierce competition.
Anthony was frightened when he saw the appearance of a new competitor. He pondered for a long time, and only when the price was reduced did he set up a sign in front of his house that read:? Ham, only 50 cents a pound. ?
I don't want Chamil to immediately put up a sign in front of the store, which read:? One pound and four cents. ?
Anthony saw Chamiel so angry that he immediately changed the price to:? Ham costs only 35 cents a pound. ? As a result, the price fell below the cost.
Unexpectedly, Chamil is even more outrageous, rewriting the price as:? A pound is only 30 cents. ?
After a few days, Anthony was a little impatient. He ran angrily to Chamir's shop and shouted in the tone of an old businessman. Dude, do you sell ham like this? Do you know the consequences of such crazy price cuts? We both have to go bankrupt! ?
Chamir smiled:? What? We? Ah! I think only you will go bankrupt. The sign says thirty cents a pound, even I don't know what it means! There is no ham at all in my grocery store. ?
Anthony realized that he had been cheated, and when he knew that he had met a real competitor, he couldn't help complaining bitterly.
Feeling: Competition requires not only courage, but also wisdom, and intelligent people will be invincible in the competition.
Selected Stories of Marketing Philosophy Part IV: Brothers Clothing Store Two brothers opened a fashion store, and they were very enthusiastic about customers.
Every day my brother sells to customers in the store, and my brother sits in the back room. Both brothers have some? Are you deaf? I often hear typos.
One morning, a customer came to the shop. My brother received him warmly and repeatedly introduced to him how a dress is cheap and good, and how it looks decent and beautiful on customers. After some persuasion, customers will always ask how much this dress costs.
At this time,? Are you deaf? My brother will put his hand to his ear and ask, what did you say?
The customer will ask him loudly again:? How much is this dress?
? Oh, how much do you charge? Let me ask the boss. I'm very sorry, my ears are not good. ? So my brother turned and shouted to the younger brother behind him:? Boss, how much is this wool suit?
My brother poked his head out and looked at the clothes, and then said, that one, 72 yuan. ?
? How many brothers didn't seem to hear clearly?
? 72 dollars. ? My brother raised the volume.
My brother turned around and smiled and said to the customer. Sir, it's 42 dollars a set. ?
The customer quickly paid for the cheap suit and ran away.
In fact, the two brothers are not deaf at all.