Pandora is the only person who killed Tiffany's online celebrity blog this year. This Danish jewelry brand opened a shop with the same speed as Viking. ...
Introduction to Pandora
Pandora was founded in Copenhagen, Denmark on 1982. It designs, produces and sells modern fashion jewelry handmade by human beings. The raw materials are precious and the price is reasonable. Pandora's products are sold in more than 7,900 countries and regions on six continents 100, including about 2 100 specialty stores.
Pandora has more than 265,438+0,200 employees worldwide, 70% of whom are responsible for the jewelry production process in Gemopolis, Thailand. The company is listed on NASDAQ OMX Copenhagen Stock Exchange, with a total turnover of 2.03 billion Danish kroner (about 270 million euros) in 20 16 years. For more information about Pandora Group, please visit: www.pandoragroup.com.
Pandora's story
1982 to 1999: Early development
The story began more than thirty years ago. 1982, Danish goldsmith Per Enevoldsen and his wife Winnie opened a jewelry store in the simple capital Copenhagen, which is the predecessor of Pandora. ?
Since its opening, Enevoldsen and his wife have often traveled to Thailand to collect jewelry and import it. With the increasing market demand for jewelry products, their business focus has gradually shifted to wholesale products to Danish customers. ?
After several years of successful wholesale business, the company stopped its retail business on 1987 and moved to a larger business place. In the same year, the first full-time designer joined Pandora, and the company began to concentrate on building its own jewelry. 1989, the company set up its own factory in Thailand to produce brand jewelry. ?
Chen Yihan wears Pandora jewelry.
2000-2009: Stepping on the international stage
In 2000, Pandora first introduced the concept of "string bracelet" in the Danish market, which was well received by consumers. In the following years, encouraged by the growth of market demand, the company began to expand its international business, expanding the American market in 2003 and entering the German and Australian markets the following year.
Since then, Pandora's popularity has rapidly expanded from northern Europe to the international market. Its promotion and sales activities are mainly promoted by dealers all over the world, and it cooperates with Thailand's huge production line.
In order to improve productivity, Pandora opened a larger six-story wholly-owned factory in Thailand in 2005. The factory building is still the core part of the company's production and infrastructure; In August 2008, the second workshop in the same district was opened, and the third and fourth workshops in the same district were put into production on 20 10, further consolidating the production scale of Pandora's exclusive products. ?
The brand of today
Pandora has established a vertically integrated business model, arranged design, production and global promotion, and is responsible for direct sales in most markets. Pandora products are sold in more than 80 countries and regions on six continents, with more than 65,438+00,000 outlets, including about 65,438+0,65,438+000 concept stores.
Pandora's aim is always the same-to inspire women all over the world to show their individuality by making and selecting precious high-quality modern jewelry by hand. Every lady has her own story, and these unique bits and pieces have shaped them today. Pandora wants to sing these unforgettable moments. ?
Because the story of Pandora is the same. ?