Commercial lighting design generally includes three ways, namely basic lighting, accent lighting lighting and decorative lighting.
1. Basic lighting
The basic lighting of commercial places has a very important influence on the spatial image and environmental atmosphere of commercial places. The brightness of basic lighting should be set roughly the same, and the difference between light and shade should be minimized. The basic lighting is flexible and adaptable. When the commodity configuration in the store changes, the configuration of lamps can remain unchanged. Because of the large area of basic lighting, it plays an important role in the spatial image of commercial places, the environmental atmosphere and even the psychological influence of customers. Basic lighting design can choose embedded, chandelier, ceiling lamp, reflective and downlight lighting lamps. ?
2. accent lighting
General fruit shops, clothing stores, jewelry stores, boutiques, watch shops and other businesses, in order to highlight the color, texture, design and other details of goods, use accent lighting to attract customers, increase their desire to buy, so as to achieve their own profit. The brightness of accent lighting is usually 3-6 times that of basic lighting, depending on the type, shape, size and display mode of goods. Projection lamps are usually used to project light obliquely in front of objects.
3. Decorative lighting
Decorative lighting is a kind of decorative lighting, which can beautify the space and represent the "facade" of commercial places. Decorative lighting is different from basic lighting and accent lighting. Its main purpose is to enliven the atmosphere of the store. Decorative lighting design often uses lamps with strong decoration and beautiful appearance, such as flower chandeliers, linear lamps and wall lamps. In the control of lighting, we can use the combination of point control, dimming and neon lights to achieve a fascinating and beautiful state.
4. Lighting design of signs in commercial places
In the design of commercial lighting, the design of commercial place signs can not be ignored. These signs are signposts for customers to shop, and they are also an important part of the decoration design of commercial places. The lighting design of commercial places should be carefully investigated and studied, to understand the requirements of customers and the overall planning requirements of sales areas, and to achieve coordination and unity with architectural decoration through the combination of basic lighting, accent lighting and decorative lighting.
Reference of lighting design scheme for commercial shops
Clothing-affordable casual wear
This kind of shops mainly focus on special goods or seasonal goods of ten to dozens of yuan, which are characterized by rapid consumption and are similar to hypermarkets. The atmosphere created by lighting pursues bright visual experience and high-brightness commodity display effect.
Recommended product configuration:
Background wall: you can choose halogen tungsten lamp and small spotlight.
Model: according to the actual situation, you can choose grid spotlights as accent lighting; Metal halide light source lamps can also be selected.
Cabinet display: This area is the main sales area of the store. In order to strengthen the visual impact of clothing and improve consumers' desire to buy, we can consider using halogen spotlights on guide rails. You can also choose embedded adjustable metal halide lamps. It is best to equip the wardrobe with a T5 bracket with appropriate wattage and color temperature to fill the light.
Nakajima display: embedded metal halide downlight can be used; You can also choose embedded adjustable metal halide lamps.
Channel: It mainly provides basic lighting and guidance, and you can consider choosing embedded horizontal downlight and T5 bracket.
Clothing-Mid-range casual clothes
The unit price of clothes operated by such shops is above 100 yuan, and consumers have certain requirements for brands and styles. They pay attention to certain contrast in lighting, fully embody brand positioning, emphasize the creation of brand culture and image display, and have a perceptual impact on consumers' cognition.
Recommended product configuration:
Background wall: Embedded metal halide lamp is selected. Pay attention to the distance between the lamps and the illuminated object and the size of the background wall, and choose the appropriate opening position and the number of lamps.
Model: choose embedded combined grid spotlight, pay attention to glare treatment of light source and multi-angle projection of light at installation position, reflect the overall sense and three-dimensional sense through the change of light and shade, and better restore the unique texture of clothes through lighting.
Cabinet display: use metal halide lamp guide, spotlight and tungsten halide lamp guide. Be careful not to use tungsten halide light source when filling the light in the cabinet to avoid the light source being too close to the clothes, which will cause the clothes to fade and deteriorate. When using fluorescent light source, avoid the phenomenon of clothes hanging upside down when it is too bright. It is suggested to use metal halide light source as accent lighting to fully show the details and workmanship of clothing.
Nakajima Exhibition: Embedded metal halide lamps and combined grid spotlights are selected. It is best to consider using a narrow beam of metal halide light source to improve the horizontal illumination value, so as to facilitate customers to choose the right clothes suitable for their own colors and sizes, and to avoid sales failure because they are too dark to be carefully screened.
Channel: it mainly provides basic lighting and guidance, and embedded grid spotlight can be considered. Attention should be paid to the appropriate space illumination value to achieve the appropriate lighting effect.
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