Jewelry belongs to luxury goods and low-frequency consumer goods. The main purpose of doing WeChat marketing is to expand brand awareness. You can refer to the top three merchants in the same industry and three brands at the same level as your brand to see how they do WeChat marketing, learn from each other's strengths, identify their own positioning, do differentiated marketing, and let consumers remember your brand.

Marketing forms include friends circle advertisement, WeChat official account advertisement, and large-scale soft text marketing from the media. According to the purpose of each marketing activity, flexibly choose the channels and forms suitable for your own brand for precise marketing.

The above suggestions on WeChat marketing in jewelry industry hope to help you.