If you take a fancy to a certain style of jewelry (mainly design) and buy it, you really don't need to look at the so-called brand, just look at the authoritative certificate. Because the so-called structure of gold jewelry is simpler than other commodities, its performance is also single, and its quality can be rated by all levels of authoritative certification bodies necessary for the jewelry industry, such as gold purity data and diamond certification 4c. And big-name jewelry sometimes plays big names. So, after the style is determined, you buy jewelry at the Shang Chao counter and buy so-called big-name goods, and you will lose a lot. Of course, except for the willfulness of money, first, the various expenses of Shang Chao counters will inevitably be passed on to the goods, and second, the added value of the brand will inevitably be attached to the goods, and consumers will pay the bill. Therefore, the best and most economical way to buy jewelry is to go directly to a private tailor, which can save at least 50% of the money. For example, I bought diamonds from a brand called VENTIGA, which is much cheaper than Lao Fengxiang and Chow Tai Fook outside, and the style is also very beautiful.