1, market search ranking
Choose the leaf category of the store, find the most accurate keywords, and determine the capacity of your products in the category.
2. Through train flow analysis
Through the function of data perspective, query the data of the past 7 days to understand the click rate and conversion rate of the largest drainage words. The click-through rate and conversion rate of keywords with the largest traffic are more accurate.
3. Competitive product analysis
In the analysis of competing products, add the goods of the store and the goods of competitors. You can compare key indicators (traffic index, collection popularity, purchasing popularity, transaction index, search popularity, conversion index), determine the gap between yourself and your peers, analyze the reasons for the low store value, and solve this problem in a targeted manner.
4, the role of business people in goods.
Purchase rate, collection rate and average stay time are customers' preferences. If you are promoting a new product, there is no basic sales volume of Taobao and no basis for evaluation. At this time, judge the promotion effect of this product from these data.
Step 5 summarize the data
Comparing the data sets of industries, competing products and shops, if there is no big difference between the basic commodities and the industry average, it is a very common commodity. It is suggested that the through train can be promoted without loss. Do not consider using this product for drainage, because the input-output ratio is not cost-effective. The more you invest, the more you lose.
If the store wants to buy new products, we can use the through train tool to promote them. First of all, we should do some basic data of the product. Secondly, we should do what we can. It is very important to determine whether this product has development potential and is worth investing and promoting.