In China, ordinary people can usually see gold products, mainly gold ornaments. But gold jewelry is not a good investment variety. Gold ornaments have aesthetic value, and the extra cost of buying gold ornaments themselves is very high, and the purchase price is quite different from the intrinsic value of gold raw materials. From gold nuggets to gold ornaments, jewelers have to process them, and with the profits of manufacturers, wholesalers and retailers, these expenses will eventually be borne by buyers. At the time of sale, this part of the cost is only borne by the buyer himself, so the actual transaction cost of gold jewelry is very high. In addition, gold and silver jewelry will be worn to varying degrees in daily use. If the old gold and silver jewelry is realized, its price will be discounted compared with the original weight.

For ordinary investors, the best kind of gold investment is to buy investment gold bars directly. The processing cost of gold bars is low, and various additional expenses are not high. Standardized gold bars can be easily bought and sold all over the world, and most countries and regions in the world do not levy transaction tax on gold trading. Moreover, gold is a global 24-hour continuous quotation, and gold quotations can be obtained in time all over the world.

Although investment gold bars are the most suitable varieties for investing in gold, they do not refer to the common commemorative gold bars and New Year's gold bars in the market. These gold bars are "jewelry gold bars", the price is much higher than the international gold market price, and it is very troublesome to sell them back, so it is necessary to make a big discount when cashing them. Therefore, before investing in gold bars, we should learn to distinguish between "investment gold bars" and "decorative gold bars".

Generally speaking, investing in gold bars has two main characteristics:

1. The price of gold bars is very close to the international gold market price (due to processing fees, exchange rates, colors and other reasons, it is impossible to be completely consistent);

Second, the gold bars purchased by investors can be easily sold and cashed again. Financial investment gold bars are generally traded by gold market makers at buying price and selling price. The closer the buying price and selling price quoted by gold market makers are, the lower the transaction cost of financial investment gold bars invested by gold investors.