Lao Fengxiang was founded in A.D. 1848. It is an old-fashioned national brand integrating science, industry, trade, production, supply and sales. It has a complete industrial chain and diversified product lines. It is a brand with profound domestic cultural heritage spanning three worlds, a banner of Chinese jewelry industry and a representative of excellent enterprises.

Its research institutes, museums, professional factories, more than 3,200 jewelry stores, pawn shops and auction houses all over the country constitute Lao Fengxiang's huge industrial system, and its brand products have reached all categories of jewelry, and extended to related industries and cross-border products such as tourist souvenirs, handicrafts, watches and glasses.

Lao Fengxiang has successively won many national honors, such as China well-known trademark, China famous brand product, China time-honored brand, national customer satisfaction enterprise, national customer satisfaction product, China commercial brand, China commercial service brand, national commercial quality management award, special award for advanced enterprises with outstanding performance in light industry, and "National Top Ten after-sales service units".

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Lao Fengxiang's Brand Honor

In 2008, "Laofengxiang Gold and Silver Exquisite Craft" was listed in the national intangible cultural heritage protection list.

20 10 honorary title of "the first brand of gold jewelry in China" (China Gold Association)

20 12 Shanghai Design Capital Annual Brand Award (Shanghai Design Capital Promotion Center)

20 12 the title of "charity star" in the 5th Shanghai (Shanghai Charity Foundation spiritual civilization construction Committee)

20 14 ranking of competitiveness of cultural enterprises in China: top of arts and crafts industry (Cultural Industry Research Institute of China Renmin University)

20 16 Lao Fengxiang won the "Top 500 Asian Brands" (Asian Brand Network) for the eighth time.

20 16 Top Ten Brand Enterprises of Shanghai Enterprise Innovation Culture (Shanghai Municipal Party Committee Propaganda Department, Shanghai Corporate Culture Promotion Association)

2017 "BrandZ 2017+07 Most Valuable China Brand 100", Lao Fengxiang ranked 66th, ranking first in China's jewelry industry (WPP Group).

20 17 won the title of "China's 500 Most Valuable Brands" at the World Brand Conference with 16 17, ranking 1 this year, with a brand value of 26.097 billion yuan. Compared with the brand value of16.05 million, which was ranked 355th for the first time in 2005, the brand value increased by 174, and the brand value increased by 24.492 billion (world brand laboratory).

20 17 "The world's largest 100 luxury goods company" Lao Fengxiang ranked 13, and China (including Hongkong) luxury brands ranked second (Deloitte Global Luxury Annual Report).

20 17 fortune China 500, Lao Fengxiang ranked 18 1 (fortune chinese magazine).

2017 "2017 Shanghai Top 100 Enterprises" and 13 "Shanghai Top 100 Manufacturing Enterprises" (Shanghai Enterprise Federation).

? Baidu encyclopedia-Lao Fengxiang