Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Development course of Chow Tai Fook
Development course of Chow Tai Fook
1929

Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments.

1938

Due to the civil war, Chow Tai Fook Gold Store moved from Guangzhou to Macau one after another, and opened its first gold store in Asia Pacific Ribeiro Avenue in Macau.

1956

Dr. Zheng Yutong officially took over the operation of Chow Tai Fook and created 999.9 gold jewelry in the same year, which became a successful model of gold jewelry.

1960

Dr. Zheng Yutong broke through the traditional business model of gold shops, took the lead in foreseeing the development prospect of jewelry industry, and began to change from pure gold to diamond-led jewelry business, and reorganized Chow Tai Fook Jewelry Co., Ltd.

1964

Chow Tai Fook opened a diamond factory in Johannesburg, South Africa, and in the same year obtained the distribution patent right of De Beers, the world's largest rough diamond producer.

1973

Chow Tai Fook has become one of the authoritative diamond dealers of De Beers (now DTC International Diamond Trading Company) in the world125 (78 in 2008).

1984

The 999.9 pure gold jewelry pioneered by Chow Tai Fook 1956 is stipulated as the fineness standard of gold jewelry in Hong Kong.

The market also equates Chow Tai Fook's gold with quality assurance and has become the first choice brand for Hong Kong consumers to find gold jewelry.

1990

Chow Tai Fook's innovative "one-price" jewelry with cost and reasonable profit has now become another generation of nouns of "authentic".

1998

Chow Tai Fook opened its first franchise store in Chinese mainland in Jianguomen Gui You Shopping Mall, and in the same year, it established China Operation Management Center in Shunde, Guangdong, which was responsible for managing Chinese mainland's business.

Since then, Chow Tai Fook's business in Chinese mainland has entered a period of rapid development.

200 1 year

200 1 13 In August, Chow Tai Fook and Wuhan Guo Mao Business Service Co., Ltd. jointly established Wuhan Xinfu Jewelry and Gold Store Co., Ltd. in Wuhan, and took the first step in Chinese mainland as a joint venture company.

June 5438, 2002+February

Chow Tai Fook opened the first100th franchise store in China Mainland in Beijing Road Pedestrian Street.

In the same year, Chow Tai Fook, as the only brand in the jewelry industry, became one of the "Top Ten Famous Brands in Hong Kong".

In 2003

Chow Tai Fook China Operation Management Center was formally established in Sha Tau Kok, Guangdong.

June 2005

Chow Tai Fook trademark was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce.

Chow Tai Fook officially entered the Malaysian market in 2007.

the year of 2008

10 June 16, Chow Tai Fook Group and china charity federation held a press conference in Beijing to announce the formal establishment of Chow Tai Fook Charity Fund.

12 12, Chow Tai Fook held a media reception on "Chow Tai Fook's Beautiful Life Spans 80 Years" to welcome the upcoming 80th anniversary of the establishment of the brand, and officially launched a brand-new chocolate brand logo.

Chow Tai Fook's brand-new logo design is fashionable and simple, combined with rich experience and endless creativity, leading the group to internationalization.

Chinese and English brand names represent the close relationship between China and the West, and highlight the international image of the Group.

20091October

Chow Tai Fook held a grand brand 80th birthday celebration at 798D-Park Design Plaza in Beijing.

Dr. Zheng Yutong, Chairman of Chow Tai Fook Group, specially led Chow Tai Fook's directors and his party to Beijing to witness the extraordinary glorious moment of the brand's 80-year glorious history with more than 800 distinguished guests from all walks of life, and drew a blueprint for opening 2,000 branches in 2020.

March 27, 2065 438+00

At the awarding ceremony of "2009 (18th) China Market Statistics Press Conference" and "Fengyun 2009, who is the backbone of China's economic growth" held by China Business Federation and China National Business Information Center, Chow Tai Fook's jewelry brand won the "first comprehensive market share of similar products in 2009", which was the first time Chow Tai Fook ranked the first comprehensive market share of similar products in 2009, and also won the "China Jewelry Market Comprehensive Market".

20 1 1 year

1 June1day, Chow Tai Fook announced its official entry into the e-commerce market and launched its own e-commerce platform-CTF eshop.

This is another masterpiece that integrates traditional operational experience into the e-commerce field after the official flagship store of Chow Tai Fook in Taobao Mall was officially launched.