Colored gems International Association began to promote colored gems in China in 2006. At that time, the market was so small that even jewelry stores in first-tier cities did not pay attention to it. Most of them are mainly gold, diamonds and jade jewelry. Only a few companies are exploring and researching, and Enzo is the most active and fully involved. At first, only colored gems jewelry was sold, but due to the low market awareness, it failed to support reasonable sales. It is necessary to increase diamonds and gold jewelry to support development.
After the period, the profit margins of gold, diamonds and jadeite are getting smaller and smaller, and the operating costs of department stores are rising. In order to broaden the profit space, the development of colored gems market has gradually attracted attention. The once popular red and blue jade jewelry was once abandoned by consumers because of its poor quality in the early stage. After switching to high-quality materials to improve consumer confidence, it gradually improved. However, due to the strict selection of materials, it is difficult to buy goods now, which limits the reasonable expansion scale.
At that time, the government of Dubai, United Arab Emirates planned to establish a gem trading center, so ICA was invited to hold its annual meeting in that country in 2007. Although the center was not established, it inspired the Panyu government of Guangdong Province to have the same idea, and planned to combine the booming export jewelry processing industry in this area with the promotion of colored gems industry, add new elements, drive the jewelry processing industry and open up the domestic market. Therefore, Guangdong Panyu government supports ICA to hold the 2009 annual meeting in Panyu. At that time, there were 75 1 domestic counterparts attending the first day meeting. China Jewelry and Jade Jewelry Industry Association proposed to establish colored gems Branch many years ago. In view of the maturity of the market base, it was formally established on February 20 12 and 12, and published Caibao magazine, which is a positive message about the future demand of colored gems.
In order to strengthen the activities of the annual meeting in 2009, ICA and China Gold News made a market survey report on colored gems jewelry, selected 16 cities, sent 1600 questionnaires to consumers in five months, and received 1445 replies. After analysis, 134 1 volume is adopted, which has the index function. The report reflects that with the improvement of the quality of life, consumers will gradually expand from the concept of maintaining value to perceptual consumption psychology. The color of gemstones can meet the needs of pursuing individuality and uniqueness.
20 12 China jewelry yearbook
The survey also sent questionnaires to 104 jewelers, and received 100 responses. There are 8 1 store selling gem jewelry, of which 63%(5 1 store) have only 10% added colored gems; There are two 100% selling colorful treasures; 4 families account for 50% ~ 70%; 8 families account for 30% ~ 49%; 16 families account for 10%~29%. Generally speaking, the future is bright, but the development process is full of difficulties. Because retailers lack knowledge of colored gems, how can they sell enthusiastically? They all expect wholesalers to increase publicity, increase tolerance for trading volume to share risks and increase interactive business environment to cultivate the market. The expectation of this report is in line with the development of the market in the past few years. We are discussing with China Gold News and will make another investigation report on 20 13.
The upstream entrepreneurs of Shenzhen Shuibei actively responded to the requirements of retailers with a far-sighted vision, and retailers such as Beijing Caishikou Department Store were brave in innovation. 20 10 they transformed and promoted colored gems on the whole floor, held large-scale promotion programs in CCTV, and cooperated with our association to hold exhibitions. Coupled with extensive media coverage, it provides consumers with a lot of gem information. The diversification of commodity selection in the market has gradually improved the activity of the market. At present, among most jewelry stores in first-and second-tier cities, colored gems jewelry accounts for more than 30%. The rapid development of colored gems in recent years is mainly due to the conscious cooperation and resource input from all walks of life in the jewelry industry.
20 12 China jewelry yearbook
The attention and sales volume of the market have increased, but there is still a certain distance from the benign development, such as too concentrated variety selection and purchasing large goods with perfect quality. Tourmaline is a good example. There has been a great demand in recent years, which has led to a sharp rise in prices. However, the main market price occurred in wholesale banks, which eventually caused the gap between retail price and market consumption power, resulting in coverage only in high schools and the market failed to popularize. In addition, in 20 12, the export industry was weak, the overall economy slowed down, the consumption desire was weak, the overall liquidity weakened, and the sales situation was not ideal. Because of the shortage of raw materials, the price remains high and there is no room for adjustment. Therefore, importers and wholesalers tend to wait and see conservatively.
The above experience makes developers cautious about future planning and spread risks by diversifying investment. Finding new varieties alone is a good direction, which can reduce the vicious competition brought by following the trend and give consumers more choices. In fact, in order to cope with the gentle and honest China culture, domestic counterparts have made great efforts in drawing materials, which has activated the popularity and popularization of some varieties and gradually formed a benign situation of value-added according to demand. The obvious examples are prehnite and pink crystals.
In terms of price, it has also become more pragmatic, and began to pay attention to matching the market consumption power and strive for popularization to expand the scale of consumer groups. In terms of production, we pay attention to quality and attract consumers with elegant and fashionable design and colorful collocation. Propaganda reduces the emphasis on the concept of investment preservation, strengthens the appreciation of spiritual and cultural sublimation such as personalized choice and inheritance concept, and guides demand.
According to the information provided by Members, it is generally reflected that the overall atmosphere of exhibitions in Hong Kong in September was much better than that in June. Domestic peer procurement is still cautious, but more open, willing to try different varieties, no longer blindly follow the trend. There is obvious demand for opal (Opal), aquamarine, emerald, Morganite and tanzanite. Subtle changes can be seen from it. The market is less wary of opal, emerald and other varieties that are difficult to maintain and optimize; The traditional color preference is also changing, accepting black opal, tanzanite and sapphire; The test of new varieties, such as Jin Opal and Morganite, shows that developers have increased their confidence in grasping the market. There are indications that the market development foundation of colored gems is gradually consolidating. I believe that once the economic environment improves, the sales volume is expected to accelerate.
If colored gems wants to blossom everywhere in China, it still needs to strive to be advanced in the same industry. Because there are still several obstacles to our development. First, all products are imported from abroad, and the way of cutting products limits the space for integration with China culture in design and cannot fully meet the market demand; Second, high import tariffs prevent the public from enjoying a reasonable value consumption pattern; Third, there is not enough publicity and promotion of colorful treasure knowledge, and there is a phenomenon of misleading consumers with false information. These problems need to be improved.
In view of this, the Hunan provincial government is making great efforts to build an international gem cultural and creative industrial park, integrating R&D, appraisal, design, processing, trade and vocational training, forming a systematic project in which culture, education and industry complement each other, and building a complete industrial chain of colored gems jewelry in Changsha. ICA was invited by the Hunan government to participate in this project, which will help the national customs and tax authorities to collect enough data to formulate reasonable tax standards, so that colored gems is expected to enjoy the same fair treatment as diamonds. Changsha Customs comprehensively determines the cooperation policies in the province and flexibly supports the development of industrial parks.
20 12 China jewelry yearbook
As far as I know, Hunan and ICA are not the only institutions that pay attention to and actively take action to improve the business environment of the jewelry industry. This is a gratifying phenomenon. If all parties can seek cooperation, I believe it will be more effective than the results achieved by their respective activities.
As for the sales model, it is also quietly changing. The emergence of TV media and online sales model is slowly expanding. Because it has a wider coverage advantage than department stores in publicity, it is more competitive in price, because the operating cost is lower. It may become another important procurement channel and gradually become a competitor with retail stores.
According to my personal opinion, the development of domestic colored gems market will be closer to the American model. Low-end products will inevitably occupy the largest consumption. The sustainable development of high-quality and fashionable products oriented by consumption power is the reasonable prospect. The upper-middle price needs the growth of the middle class to have a more considerable development. The high-end market is rich in funds because of its consumer groups, relatively high knowledge collection taste and natural rich potential. However, its purchasing point is global, in which Hong Kong's geographical position is dominant, and all the top gem appraisal institutions have offices in Hong Kong, which is a necessary condition for providing professional confidence services.
To sum up, the domestic colored gemstone and jewelry market has a ready-made foundation, and with the promotion of the central government to strengthen the expansion of domestic demand, it is believed that a diversified development environment will emerge in the next year or two after the economy stabilizes. It is suggested that peers should devote more energy and master more resources to meet the next opportunity.
20 12 China jewelry yearbook