Things to participate in include adequate market research, which is the basic skill and the most important link. If the market research is biased, any conclusion drawn on this basis is likely to be completely opposite, and the decision made is likely to lead to fatal failure. According to the construction process of the project, it is mainly divided into pre-project investment decisions (including investment research-land value judgment, financial cost analysis, investment return calculation, risk analysis, etc.). ); Project feasibility study/proposal); After the project is approved, formulate detailed project image, products, market positioning, implementation plan and suggestions; Cooperate with the later construction period of the project, formulate relevant marketing promotion and marketing plans and supervise their implementation. At the same time, the planning should also coordinate the relationship between the engineering department, the budget department and the construction company, keep in touch with the design institute at any time, communicate with the media, advertising design companies and production companies, supervise the implementation, and closely combine with the sales department to implement various marketing plans.

The main work is as follows

Project investment research: macro market development trend analysis, project regional market analysis, property type positioning, project advantages and disadvantages analysis, financial cost analysis, investment return calculation, project risk analysis.

Market research: comprehensive analysis of regional competition cases, market analysis of regional customer demand, future trend analysis of regional market, comparative analysis of development conditions, and project product planning.

Market image positioning: customer group positioning, price positioning, overall planning and design suggestions, overall landscape design suggestions, architectural form and style suggestions, apartment proportion, area and function suggestions, and infrastructure supporting suggestions.

Project development suggestion: integrate development procedures, new materials and technical application resources.

Marketing promotion planning: project VI introduction system, creative media analysis and media strategy formulation, marketing promotion plan, project developer's brand packaging strategy, advertising appeal and print advertising design (photo draft) SP activity planning.