Leysen 1855 Lai Shen Tong Ling perfectly combines the exquisite quality of European royalty with the diversified needs of China consumers, further enriching the multiculturalism of diamonds and making important contributions to promoting the popularization of Belgian diamond culture in China. The birth of Laisen 1855 Lai Shen Tong Ling is the embodiment of the continuous optimization of product structure and brand upgrade of Tong Ling Jewelry, and also the declaration of Laisen 1855 Lai Shen Tong Ling for the future development.
Leysen 1855 Lai Shen Tong Ling will, as always, continue the craftsman spirit, integrate the exquisite quality of the European royal family with the multi-culture of China, and create new products that meet the expectations of China consumers.
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As a leading jewelry enterprise in China and the first jewelry IPO enterprise in Shanghai Stock Exchange, Tongling Jewelry has a sales network covering nearly 700 stores in more than 20 provinces across the country. Leysen 1855 is a Belgian jewelry family brand with a history of 162 years. It was born at the same time as Tiffany and other world-famous jewelry brands, and was awarded the qualification of "royal jewelry supplier" by the Belgian royal family for its excellent design and exquisite craftsmanship.
When Chinese jewelry enterprises with abundant capital and familiar with the local market meet the Belgian royal jewelry brand with a long history and leading technology, such strong cooperation will become a classic example of complementary and coordinated development of Chinese and foreign resources. Previously, Tongling Jewelry has always been a promoter of high-quality cut diamonds in Belgium, and has a patent for diamond cutting that was once regarded as a national gift of Belgium-blue flame.
Shen Dongjun is closely related to the Belgian royal family. First, he was awarded the title of "the first person to promote Belgian diamond cutting in China" and "the master of diamond art" by the Belgian government. In 20 15, he was awarded the title of King Leopold, representing Belgium's highest honor.
Therefore, judging from the historical origin in the past, the brand integration of Laisen 1855 also eliminated the common cultural conflicts in cross-border mergers and acquisitions in advance.
Baidu encyclopedia-Tongling jewellery
Public trust. Com- Chinese media: China people bought two Belgian jewelry companies as royal suppliers.