Dongyi Jewelry Company's Year of the Dog Gold Bar is on the market! Recently, the reporter learned that Shenzhen Dongyi Jewelry Co., Ltd. and Beijing Branch produced gold bars for the Year of the Dog, and orders from customers in Beijing, Shanghai, Hebei and Inner Mongolia poured in.
"New Year's gold bars are a brand feast that Dongyi gives to consumers every year. We want to build a brand on the New Year gold bar. " Feng Airu, general manager of Dongyi Company, said, "At the request of customers, we made preparations in advance this year.
Fast shipment, strive to seize the market opportunity, and build Dongyi Gold New Year brand. "
Products Wang Fu Wang Fu Wang Fu Fujin
Really beautiful. Really beautiful. "It has cultural connotation, cartoon form and certain meaning." After the first batch of New Year's gold bars in Dongyi were put on the counter of the exhibition hall of the order fair, some mall managers from Tianjin, Beijing and Hebei could not help but exclaim.
Dongyi developed three kinds of New Year's gold bars. One is Wang Fujin, the other is Fukuzawa Kangtai, and the third is the Wang Fu family. From the perspective of graphic design, Wang Fujin, whose main expression is cartoon modeling, is like a happy dog who is alive and happy during the Spring Festival, holding a "prosperous" well-being, beaming and extremely happy; Fukuzawa Kangtai's image is another style, with bright eyes, longing for family, very likable, a coquetry and gentle appearance, showing no worries about food and clothing and contentment; Opposite the Wang Fu Gate is Fuze Kangtai. A strong and fierce dog sat there, with sharp eyes and upright ears, keeping a high degree of vigilance. A conscientious guardian is guarding the master's wealth. In terms of manufacturing technology, they are all molded by die casting at one time, which can be divided into three types: bright and matte, and the combination of bright and matte. From the product specifications, starting from 20 grams,
30 grams, 50 grams, 100 grams or even 200 grams.
"Dogs have wet grass" tells the story of a drunk who went home and fell on the grass in the Eastern Han Dynasty. Shan Ye suddenly caught fire, and the dog barked at its owner, so the dog jumped into a distant pond and wet the grass around the owner with its water, saving his life. Feng Airu introduced that the development and production of gold bars in the Year of the Dog is precisely to reflect the dog culture and the dog's loyalty, sincerity and righteousness. The naming of products is more in line with the traditional aesthetics of China, such as Wang Fujin and Want Want, which can be understood as hoping that her husband will be more prosperous and her government will be more prosperous, bringing blessings and prosperity.
Dongyi Dog's New Year's gold bars are mainly cartoon-shaped Wang Fujin, which not only indicates good luck, but also makes unexpected discoveries. "Wang Fujin" is easily associated with "Wangfujing". Wangfujing is a famous commercial street in China. To some extent, this will also help the sales of Dongyi New Year's gold bar Wang Fujin.
The characteristics of Dongyi's development this year are: professional development, according to some dog culture, auspicious culture in the Year of the Dog, loyalty and loyalty, and the story of Wang Fu family, according to the connotation of some cultures, creating some cultural patterns and characters to design, to express the main idea of gold bars in the Year of the Dog; And based on the opinions of terminal retailers, the principle of putting new products from the market to the market is truly achieved. Designers directly discuss, discuss and study with customers, and then design according to customers' opinions.
Creative market, come to the market.
Sharp tools make good work. In order to make a good New Year's gold bar and take this opportunity to improve the production of Dongyi Beijing Branch as a whole.
Dongyi Company has done a lot of work in hardware construction and technology a while ago.
Mold, fundamentally standardized, will make good products, focusing on equipment renewal. With good workers and good technology, we can make good products. Shenzhen and Beijing factories exchange talents, strengthen learning integration, learn from each other's strengths and further improve their technology. And technical evaluation of factory employees, but also requires the production department to promote their new products to the business department, vigorously carry out such activities, in order to promote the initiative and enthusiasm of the production department. At the same time, a lot of work has been done in technical transformation, which has laid a solid foundation for the launch of products. In order to develop the New Year's gold bars, two designers were specially invited to make preliminary preparations.
From market to market, the research and development concept of gold bars in the Year of the Dog allows Dongyi Company to plunge into the retail terminal, understand the market situation and listen to the opinions of the front line of the market.
Feng Airu leads marketers, designers and planners to understand the situation all over the country. They visited Wangfujing, Gongmei, Landao and other shopping malls in Beijing, listened to the requirements of managers and listened to the opinions of front-line counters. At the same time, we also learned from customers in Inner Mongolia, Tianjin, Hebei and other places and listened to their opinions. On September 25th, Wangfujing Department Store celebrated its 50th anniversary. It is understood that the sales of gold bars in Wangfujing Department Store have doubled compared with the sales of gold ornaments. Generally speaking, the retail terminal suggested that this year's Year of the Dog gold bars should be put on the shelves immediately.
In less than two days, the design drawings of Dongyi New Year's gold bars were delivered to customers. "What problems should I pay attention to if this design is ok?" After listening to the opinions, the courtyards of Wang Fujin, Fuze Kangtai and Wang Fu were revised and designed successively. Dongyi made the model overnight, sent the finished product samples to the retail terminal, solicited opinions, and made modifications according to the feedback. After the finished product sample came out, the customer appreciated it very much. In less than half a month, Dongyi Dog New Year Gold Bar was officially put into production.
Brand Forging Dongyi New Year Gold Bar
"The launch of Dongyi Dog Year Gold Bar Wang Fujin has been fully affirmed by customers." Feng Airu said, "Especially the comic book" Wang Fujin ",judging from the off-site sales.
Judging from the situation, it is very popular with the market, and Dongyi's marketing efforts have not been in vain. "
Many big customers have taken a fancy to Dongyi's series of gold bars for the Year of the Dog. "If you buy Wang Fujin, you will be blessed." This is very popular with everyone.
Wangfujing has placed orders, including Wang Fu Siheyuan and Shanghai Laofengxiang. "It's not the peak season yet, but our products have been selling well all over the country since they went on the market, and the start is good."
Some people also oppose the introduction of gold bars for the Year of the Dog: the Year of the Rooster is still going on, and the Year of the Dog is still early. Why is there a gold bar for the Year of the Dog? Feng Airu said that Dongyi has a history of making gold bars. Since the opening of the gold market, Dongyi has successively developed a series of products such as "Three Yang Kaitai" in the Year of the Sheep, "Monkey Seal Generation" in the Year of the Monkey, "Fame and Fame" and "Family Portrait" in the Year of the Rooster. Because Dongyi's New Year's gold bars are open.
The development of repurchase service has benefited both consumers and distributors, and the market response has been particularly good in the sales for several years.
Therefore, this year's year of the dog gold bars are also prepared in advance at the request of customers.
"Developing gold bars is our planned promotion. At the beginning, we wanted to make a set of commemorative New Year gold bars with cultural connotations and allusions. " Throughout these years, the basic specifications of Dongyi New Year gold bars are the same. Because it is 12 New Year's gold bar, Dongyi thought of series development from the beginning to meet the needs of consumers for complete purchase and collection. Nowadays, many shopping malls not only want gold bars for the Year of the Dog, but also require Dongyi to produce gold bars for the New Year in previous years. "The Year of the Sheep, the Year of the Monkey and the Year of the Rooster are all full of orders." Feng Airu said, "New Year's gold bars range from10g to100g, or even more.
It's huge. If consumers or investors want to collect it, Dongyi can produce it, and we can also supplement it for individual consumers. "
Since the launch of Dongyi Dog Year Gold Bar, some customers have asked if they can develop some new varieties. At present, all the work is still in full swing. According to Feng Airu, "If consumers are interested in collecting New Year's gold bars produced by Dongyi, Dongyi will hold some interactive activities with consumers in the first 12 year of the promotion of New Year's gold bars."
Looking at the R&D and design of these gold bars in Dongyi Company, it seems that Dongyi Company did not develop New Year's gold bars at the beginning of design and development, but did this work in a planned and strategic way, all of which run through Dongyi Company's idea of building a brand of New Year's gold bars.