On the one hand, Tik Tok can be a short video promotion company and product, on the other hand, it can also directly spend money on advertising, but the key is to do video content marketing and know how to follow suit on the platform.

As an online video sharing platform, "Tik Tok" can make brand promotion spread rapidly in a short time. At the same time, it also has a certain "accurate" communication effect. The platform will recommend the shared video to users in the same city according to the geographical location of "Tik Tok" user data.

In addition, the video shared by "Tik Tok" will be shared to the WeChat circle of friends for the second time, which once again expands the scope of communication and can be widely promoted inside and outside its own circle.

The video of "Tik Tok" is fresh and interesting, and "Tik Tok" is implanted in the activity, which makes employees enjoy watching, shooting and sharing, thus mobilizing their enthusiasm for participation.

Online advertising can attract customers' attention through auditory and visual (dynamic) ways, which is more emotional than the presentation of pictures. With competitive video advertisements, the effect of accurate extradition of customers can be achieved.

In the activity, some preferential policies are set in combination with "Tik Tok" to trigger the customer's order rate and promote it through the customer's channels. For example, combining activities and brand elements to shoot vibrato videos, you can get shopping XX discounts or small gifts.