1, established in a short time: Jinliufu Jewelry is a young jewelry brand, which was established in 2003. Compared with other jewelry brands with a long history, its popularity and influence in the market are not enough. In order to expand market share and improve brand awareness, Jinliufu Jewelry has adopted a low-price strategy to attract consumers at more favorable prices.

2. Positioning as young people: The target customers of Jinliufu Jewelry are mainly young people, who are more sensitive to price and have higher requirements on fashion and style. In order to meet the needs of young people, Jinliufu Jewelry constantly introduces new products and adopts the strategy of small profits but quick turnover to provide more choices at lower prices.

3. Cost control: Jinliufu Jewelry has taken effective cost control measures in the procurement, design, production, processing and other links, reducing the cost, thus being able to sell products at lower prices.