Established in 1997, Shenzhen Xingguangda Jewelry Co., Ltd. is mainly engaged in the research, development, production, processing and sales of precious metal inlaid jewelry, and was awarded the title of "China Famous Trademark" for precious metal inlaid jewelry. Adhering to the enterprise spirit of "honesty, dedication, harmony and innovation" and focusing on independent research and development, more than 40 high-quality products with independent intellectual property rights have obtained invention patents and appearance use patents. Over the years, the company has continuously improved its management system. Through unremitting efforts, we have successively introduced ISO 900 1 quality management system, ISO 1400 1 environmental management system and other system certifications. On the basis of effectively improving product quality and strengthening enterprise technical ability, energy saving and consumption reduction are realized, and the sustainable utilization of resources is realized.

The company's products now cover all parts of the country and have thousands of partners. Including Dai Mengde, Caibai and other influential industry brand operators. In 2006, the company established its first franchise store, followed by the establishment of "Xingguangda Brand Promotion Center", which was responsible for brand operation, and set up franchisees or franchisees in many provinces and cities such as the north. In 2009, after strict examination by the Ministry of Commerce, the company officially passed the franchise enterprise filing.

1. Independent innovation develops against the trend

In 2009, in the financial crisis environment, Starlight promoted diversified products to meet the individual needs of customers through market research, and achieved sustainable development and steady growth against the trend. In terms of innovative technology, all mold clamping equipment will be upgraded and new breakthroughs will be made in welding technology. The gold jewelry project was subsidized by special funds for the development of cultural industries in Shenzhen, and the first-phase products were well received by the market. According to the characteristics of precious metal materials, the company has created an original mosaic technology-exquisite mosaic-to show the brilliant light of diamonds to the maximum extent through the combination of hollow, mosaic, suspension, rotation and multi-faceted structure.

On the basis of the traditional promotion mode, Starlight has also added the network board room mode supported by IT technology to strengthen direct communication with customers, so that all customers of Starlight can reduce procurement costs, speed up turnover and enhance terminal competitiveness during the economic downturn. As the Deputy Secretary-General of the Standard Alliance of Precious Metal Jewelry and Jade Jewelry Enterprises, Starlight has further strengthened the standardization construction.

2. Scientific planning to create the future

Xingguangda has formulated an enterprise development strategy based on R&D and innovative technological advantages. In the next five years, a more perfect operation mechanism will be established, the layout of the national terminal sales network will be completed, sales linkage will be realized, and a business model integrating production, supply and marketing will be formed.

2009 China Jewelry and Jade Jewelry Guide