Fan Wenyi, the guiding ideology of Dragon Boat Festival activities planning
Traditional festivals in China are the precious wealth of national culture, and each traditional festival contains the unique and profound spiritual value of our nation and is the root of our Chinese culture. In the educational activities to carry forward and cultivate the national spirit, our school takes traditional festival education as the starting point and incorporates it into school education and teaching activities. By carrying out traditional festival education, we can carry forward traditional virtues and improve students' sense of identity and pride in national culture.
Two. The goal of the activity
Focusing on the theme of "Our Festival-Dragon Boat Festival", from "Why do you want to celebrate the Dragon Boat Festival?" "What are the customs of Dragon Boat Festival?" "How do you want to spend the Dragon Boat Festival?" Starting from these three parts, we can provide students with research direction, make students become the protagonists of practical activities, guide students to do it themselves, participate in each other and explore independently, and cultivate students' exploration ability, innovation ability, practical ability and cooperation ability. The goal of the activity can be summarized as follows: Dragon Boat Festival custom.
1. Let students know the origin and customs of Dragon Boat Festival through activities, and cultivate students' curiosity and thirst for knowledge.
2. When understanding the origin and customs of the Dragon Boat Festival, train students to obtain information through various channels (books, newspapers, the Internet, other people's experiences, etc.). ).
3. Cultivate students' cooperative consciousness and practical ability through activities.
Three. Activity content
1, combined with the local actual situation, guide students to collect the origin of the Dragon Boat Festival and some interesting customs and habits through investigation, inquiry and online browsing, such as: Why do people celebrate the Dragon Boat Festival? Why do you eat zongzi on Dragon Boat Festival? Why do people hang sachets, bracelets and colored threads on their children? Let the students feel the joy of the festival. Through such activities, let students rethink "how do I want to spend the Dragon Boat Festival?"
2. Guide students to collect poems about the Dragon Boat Festival, further understand the origin and some customs of the Dragon Boat Festival, and on this basis, guide students to try to write poems about the Dragon Boat Festival. Carry out the Dragon Boat Festival poetry reading contest.
3. Guide students to try to design "How to have a unique Dragon Boat Festival"?
Four. Activity arrangement activity
Carry out the Dragon Boat Festival poetry contest. Under the leadership of the class teacher, each class collects relevant poems. Let's have a poetry recitation in our class first, and then send a representative to participate in the school poetry competition.
Competition time: Class 23 in June afternoon 16.
Venue: Multimedia Classroom
Award setting: Dragon Boat Festival Zongzi
Junior grade: first prize 1 second prize 1 third prize 2.
Middle grade: first prize 1 second prize 2 third prize 2.
Senior grade: first prize 1 second prize 2 third prize 3.
Activity 2: Carry out the activity of making zongzi with mom. During the Dragon Boat Festival, each class teacher arranges students to make zongzi with their mothers at home, keep diaries and communicate with the whole class at the class meeting.
Selected model essays on Dragon Boat Festival activities planning
An activity theme-"Happy Dragon Boat Festival, healthy xx Zongzi"
Second, the planning purpose
1, let customers know about xxx hotel and dispel customers' concerns about the high consumption level of this hotel.
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Utilize the existing site resources to realize diversified sales; Increase hotel turnover;
4. Consolidate the joint efforts of hotel sales, mobilize the enthusiasm of all staff and carry out bundling business;
5. Expand the popularity of the hotel and strengthen the contact between the hotel and customers.
Third, the activity time is May X May X
4. Public objects: hotel suppliers, government organizations, bureau-level units, enterprises and institutions, all hotel agreement customers, etc.
Verb (abbreviation of verb) activity content
1. The hotel has launched three kinds of zongzi with health characteristics, namely, low-grade, middle-grade and high-grade, and printed a packaging box with the name of Tianyuan Dasha Store (the price and name of each product are to be determined), which is sold to customers as a gift by the marketing department.
2. Launch a series of healthy dishes as selling points to sell to customers.
3. Combination of related promotional activities
1. Housekeeping department adopts the business strategy of "sending food and beverage coupons", and opens 1 room in cash to send food and beverage coupons to 50 yuan.
2. The Food and Beverage Department carries out the following promotional activities.
1), 2 bottles of beer per table are free. (Activity time: early May of Gregorian calendar1-early May 5)
2) Free 10 zongzi for each table. (Activity time: early May of Gregorian calendar1-early May 5)
3) For cash consumption, 300 yuan and above will give 50 yuan coupons (limited to early May1-early May 5) and 100 Yuan Diamond Jiacheng ktv coupons.
4) And launch various special Dragon Boat Festival dishes.
5) Take the Dragon Boat Festival culture as the content, launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and send 2 special dishes to the group garden banquet.
Step 5 advertise
1. Exquisite advertising leaflets are distributed to customers by the marketing department to expand their influence and guide consumption. (The leaflet was made on May 65438, 2006)
2. Use public information network and short message platform to release information to new and old customers and inform related activities.
3. Publicity through in-store decoration and layout.
● Simply decorate and embellish the entrance and corridor of the food and beverage department with sachets and wormwood.
● Set up a booth in the lobby to publicize and sell exquisite Tianyuan Zongzi (to attract guests from the perspective).
● Advertisements for related activities are placed in the elevator.
● Last month, the KT board at the top of the corridor of the food and beverage department hung relevant advertising terms.
● There is a horizontal vice in the lobby to publicize the detailed rules of related activities with a glass frame.
● Place advertising leaflets in the front desk, guest rooms and lunch boxes.
● Relevant publicity can be considered in the graphic information of Ningxiang TV Station or Ningxiang Daily.
Improve and support related work.
1. All departments should explain and train the contents of this activity before X.
2. The office and marketing department shall determine the types and quantities of gifts to be ordered before X..
3. The purchasing department should contact the suppliers of packing boxes and zongzi before X months.
4. The management of consumption distribution is formulated and improved by the Finance Department.
The kitchen department is responsible for preparing special dishes and the Dragon Boat Festival reunion dinner.
6. The marketing department is mainly responsible for the distribution of leaflets and the promotion of zongzi.
Selected model essays on Dragon Boat Festival activities planning
I. Theme of the event
Qianshan's zongzi is love.
Second, the venue of the event
Xx jewelry store
Third, the activity time
20xx year x month x day.
Four. Activity flow
Activity 1: Diamond dumplings travel thousands of miles for free tasting.
Activity time: 20xx years x months x days -x days.
During the activity, the free goods tasting platform was set up at the scene, and xx Diamond prepared delicious zongzi and mung bean cake for you, so that you can have a happy Dragon Boat Festival while tasting and shopping. Opportunity is rare, don't miss it!
Activity details: Activity props preparation: samples of zongzi and mung bean cake, a rice cooker, 1 tasting table, 3 trays, 20 disposable plastic cups (small) and 2 boxes of toothpicks; Pay attention to the cleanliness of the site; On-site promotion, publicity activities, and promotion of goods.
Activity 2: XX diamonds travel thousands of miles in the hometown.
Activity time: 20xx years x months x days -x days.
Anyone who has made a one-time purchase of over xxx yuan in our store during the activity can get a "Fu and Lu" palm (limited to 200 per day) from the service center with a computer receipt; Anyone who buys RMB xxx in our store at one time during the activity can get a box of "Xi Shou" salted eggs (six packs) from the service center with the computer receipt (daily limit 100); Anyone who makes a one-time purchase in our store over xxx yuan during the activity can get a set meal of "Fu, Lu, Shou," (65438 zongzi +0, a box of salted eggs) from the service center with the computer receipt (limited to 30 per day); The number of gifts is limited until they are delivered.
Details of the event: the event gifts are vividly displayed, and the words "Fu, Lu", "Shou, Jubilee" and "Fu, Lu, Shou and Jubilee" are affixed to the gifts; Employees strictly register the delivery of gifts.
Activity 3: XX diamonds "Fu, Lu, Shou, Jubilee" are sent to the elderly to show respect and care for them.
Activity time: 20xx year x month x day (Dragon Boat Festival).
Respecting the elderly is the traditional virtue of the Chinese nation. Our store will set up a jiaozi in the store on the afternoon of X 14:30- 17:30, and invite you to attend the "Happy Birthday" to see the elderly off.
At that time, xx Diamond will prepare the materials needed for making zongzi for you to show your skills. At the same time, xx Diamond will give your zongzi to the elderly or veteran cadres in the community on the morning of Dragon Boat Festival (X month X day) to show their care for the elderly.
Customers who participate in this activity will receive a beautiful gift from xx Diamond.
Details of the event: the store prepares a long table to be placed at the outlet of the store, and completes the atmosphere layout at the scene, especially decorating the banner of "Fu, Lu, Shou and Jubilee" to send the elderly to respect and love the elderly, so as to promote the event and enhance the company's image; Shopkeepers prepare all kinds of materials for wrapping zongzi and put them on the table in three places; At the scene, the staff of this store must take the lead in making zongzi, and the promoters will verbally remind and induce customers to participate in the activities and prepare gifts for the activities;
Stick the scarlet letter "Fu, Lu, Shou and Jubilee" on each cooked zongzi, package the zongzi on the gift basket, and stick the words "Fu, Lu, Shou and Jubilee" on the gift basket for the elderly; Two days before the event, the store staff should contact the nursing home or the activity center of veteran cadres to determine the condolence time and activity flow; The store manager, the store manager and other store leaders led the employees and enthusiastic customers in the store to visit the elderly and give gifts to express their condolences; The store will do a good job in logistics and publicity, take photos of the process and effect of the event, and post the photos in the store after the event.
Verb (abbreviation of verb) activity promotion
1. The store plans to put the painted activity bulletin board in a conspicuous position at the main entrance and service center of the store for pre-publicity.
2. During the event, the in-store broadcast will accurately and concisely broadcast the content of the event, and the broadcast frequency shall not be less than 1 time /30 minutes.
3. During the activity, the store cashier and employees actively inform customers to participate in the promotion activities.
4. Strengthen the promotion awareness training for promoters, make them understand that it is mutually beneficial to promote xx diamonds, actively integrate into the promotion of xx diamonds, and do a good job in oral promotion.