Folli Follie was founded in Athens, Greece in 1982 by the current chairman, Mr. DimitrisKoutsolioutsos, and his wife, Ms. Ketty. FolliFollie's first store is located in the center of Athens. The main goal of the founding period is to establish a popular jewelry brand that can provide strong brand style, fashionable original design, high-quality materials and reasonable prices to meet the needs of female consumers aged 20-40. His son Giorgis and his wife Mariza also joined the company on 1992, which played an important role in FolliFollie's entry into the international market.
Through continuous efforts, FolliFollie has developed into the leading brand of 1996 Greek popular jewelry. The success in the highly competitive Greek market has strengthened Mr. Koutsolioutsos's determination to enter the international market. This also prompted FolliFollie to start developing other fashion accessories outside the jewelry watch series. The watch series inherits the success factors of jewelry, making Folli Follie one of the largest watch manufacturers. 1994, FolliFollie launched the watch series for the first time, which was well received by the market and established FolliFollie's reputation in the watch industry.
1995, Folli Follie boldly stepped into Japan, the pioneer of Asian boutique market with fierce competition. Today, FolliFollie has become one of the famous brands in Japan 10. From 65438 to 0997, FolliFollie was listed on the stock exchange in Athens, Greece. By increasing its capital, it can realize its international market expansion plan in geography and product categories. In addition, FolliFollie can directly control its global distribution network, from production to retail, directly understand the needs of the market and customers, and the flexibility has increased. Today, FolliFollie has 249 specialty stores in more than 20 regions around the world. In addition to continuously strengthening the services in the existing market, we also actively expand other new markets with important business strategic significance.
FolliFollie's professional designers come from Switzerland, Italy, Greece and Britain. They design, produce and launch two product lines in spring, summer, autumn and winter every year. Designing a series of accessories that combine fashion and fashion trends is the ultimate goal of FolliFollie designers. Fashion trend is definitely an important factor that distinguishes FolliFollie from other jewelry brands.
This design is not limited to the product itself, but also extends to the interior design, display, furniture and packaging of the store. In other words, our designers try their best to create a "FolliFollie World" so that customers from different countries can feel Folli Follie's consistent style.
Choosing a store location is a major factor in FolliFollie's expansion strategy. FolliFollie has 249 stores in more than 20 regions around the world, including London, Tokyo, Paris, Hawaii, Hongkong, new york, Athens, Shanghai, South Korea and other most fashionable metropolises in the world. FolliFollie's flagship stores are located in RueRoyal in Paris, New BongStreet in London, Harajuku in Japan and Central in Hong Kong. It is also in famous department stores such as GalleriesLafayette, Isetan, Takashimaya Takashimaya, Corte Ingles in Spain.