Chanel is a French luxury brand, which was founded by coco chanel in France on 19 10. It has three categories of products: fashion products and accessories, perfume cosmetics and skin care products, watches and high-grade jewelry. 19 10, Chanel opened a jewelry store at No.21Kang Peng Street, and she successively introduced hats, dresses and casual clothes. 19 14, Chanel opened two fashion stores, and the "Chanel" brand was officially born.

192 1 year, Chanel N 5 was officially listed. This is Chanel's first innovative and revolutionary perfume, and its name and bottle design shocked the trend at that time. 1924, Chanel launched its first cosmetics series. 1978, Chanel launched its first ready-to-wear collection. From June 5438 to February 2020, the Top 500 World Brands in 2020 compiled by the World Brand Lab was announced, and Chanel ranked 34th.

Introduction of Chanel little black dress

During the period of 1926, the energy crisis led to the gradual decline of the flamboyant style in the past, so Chanel boldly put a black knee-length dress with no curve and plain color on the table. In that era of emphasizing breast enhancement, slim waist, hip-lifting lines and complicated decoration, this pioneering work actually became a major trend leading women's wear and was regarded as "the new uniform of modern women" by the mainstream French media.

The advent of the little black dress with crepe, knee-length and fit cut not only established Chanel's position in the fashion circle, but also had a great influence in the depressed years in the future. The little black dress also became the "safest" dress, and its position was unmatched by shirts. The little black dress is enduring, and its significance has already surpassed a dress. Neither too grand nor boring, this kind of dressing has become a fashion attitude.

Reference to the above content: Baidu Encyclopedia-Chanel